Author Archives: Max Alexander

About Max Alexander

Max Alexander is an Online Instructional Designer for General Assembly.

4 Key Features of an Effective Online Learning Program

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Around a year ago, when I first joined General Assembly, the zeitgeist held that Massive Open Online Courses, or MOOCs, were dying and that online education was doomed to fail. It was around this time that The New York Times cited a UPenn study that stated that only 4% of MOOC registrants complete their lessons and only half ever even view a single lesson.

So it was with a healthy dose of skepticism that I took on the role of Online Instructional Designer, tasked with building GA’s first online course: “The Essentials of Digital Marketing.” Over the next few months, the Essentials of Digital Marketing grew into an extremely successful and engaging learning platform, boasting a 71% engagement rate of students who complete lessons. To reach this point, my team engaged in a whirlwind of testing and discovery that uncovered a number of defining features for building effective online learning experiences.

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