Whatever your notion of sales and sales people, the reality is it’s impossible to survive in business without making sales. But all sales tactics don’t have to be pushy, or take advantage of the gullibility or ignorance of others. In fact, the best ones do neither.
Sales, at its core, is all about connecting to those who need what you offer, and building mutually beneficial relationships. You can do this without being sleazy or unethical; you just have to find sales techniques that are comfortable for you. Here are some you can start putting into practice today.