Running a political campaign is a lot like running a business’s marketing department. To be successful, you have to determine a target audience, then find the best ways to reach them to sell your product.
Just over a month before the 2016 presidential election, three leaders from Hillary for America’s digital team visited General Assembly’s New York headquarters for a captivating panel conversation moderated by Fast Company writer Ruth Reader. They shared insight on the Hillary Clinton campaign’s digital marketing strategy, from experimenting with new platforms, to choosing data sources and breaking through the echo chamber.
Clinton’s team shared tips that digital marketers can apply to amplify brand messages, create stronger communities, and capitalize on new tools and trends. Get an exclusive look at how the campaign operates by watching the full discussion below.
Last week, General Assembly packed the house — both at our New York headquarters and online — for a conversation with Hillary for America’s digital strategy team. The evening focused on considering the campaign as a startup, and the conversation highlighted digital marketing lessons that strategists and entrepreneurs can use to build a responsive team.
Steph Hannon, chief technology officer, Teddy Goff, chief digital strategist, and Sara Solow, domestic policy advisor, had a lively discussion with General Assembly CEO Jake Schwartz about the realities of building tech for a startup that, as Goff noted, is “designed to go out of business in 18 months.”
Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.
Jacob Cohen is the founder of Stackhouse, a design consultancy focused on content strategy, e-commerce solutions, and app production. Jacob teaches enterprise level training programs for General Assembly on topics related to digital trends and user experience.
Welcome to our weekly series, GA Bytes, where we serve up a sampling of Front Row, our library of on-demand and live-streaming online classes. Today we’re tasting “Develop a Compelling Brand Message” with Digital Brand Strategist, George Scribner.
In a world where consumers are hearing messages from hundreds of brands every day, it’s important for all small businesses to have a compelling brand message that breaks through the noise. In this short clip, George gets you started with a brand message hierarchy.
Name: Lauren Perkins Classes Taught: Building a Brand-Centric Business Strategy, Building an Online Community for Your Brand
Lauren Perkins is the founder and President of Perks Consulting, and is an experienced marketing and strategy expert within the health, fitness, spa and beauty industries. She began her career as a journalist in local news, and later moved into brand management and experiential marketing.