General Assembly started as a small project in the heart of NYC—we set out to build a community of entrepreneurs and creators in our city’s burgeoning ecosystem. I’m in awe of the evolution we’ve seen take place—in 5 years we’ve become a global organization, now equipping tens of thousands of students with the skills they need to succeed in the new economy.
At this time of great debate around the future of higher education and workforce development, our worldwide team has succeeded in creating and scaling a model solely focused on bridging education to employment. But we are even more ambitious about our future goals: To make a visible dent in the skills gap, clearly connecting education and employment to show an ROI positive model of higher education, and build our alumni community into one of the most powerful professional networks in the world.
Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.
From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.
There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:
With all the buzzwords and stigmas tied to online learning, rolling out online education programs in large organizations can be overwhelming. Earlier this month, we brought together online learning professionals and our Enterprise partners at General Assembly’s HQ in NYC to discuss online learning experiences. Throughout the day, participants engaged in activities to identify opportunities for engaging employees in online learning and helping employees apply what they’ve learned.
Last month, General Assembly’s Corporate Training Team relaunched a new iteration of our online training platform, The Essentials of Digital Marketing. While the platform’s digital marketing lessons are constantly refreshed to include the latest content, tools, and tactics, the platform itself is also frequently refreshed to reflect new understandings about our students’ learning behavior and preferences.
Below are a few examples of how we’ve updated the platform to improve the experience of learning online.
Over the past 10-15 years, rapid advancements in technology have made it extremely difficult for organizations to stay ahead of their consumers’ evolving behavior and brand expectations.
Of course, this challenge is even greater for large, global brands.
In order to successfully communicate with their broad customer base, global organizations must cater to varying cultural norms, regulatory rules, and preferred methods of brand interaction that are native to each individual market and country.
As Chris Smith, EVP & Global Head of Operations at MetLife, states, “What we really view as important is being able to allow our customers to do business the way they want to do business with us.”
In the video above, Smith goes on to highlight several examples in which MetLife maintains customer centricity across several markets all around the globe. Examples include:
Experimenting with augmented reality in Mexico to provide supplementary, digital information along with printed financial documents
Providing USB sticks to customers in Slovakia containing necessary policy documents
Partnering with WeChat to offer service directly to customers in China
Interested in learning how your organization can maintain a strong, customer-centric approach to marketing and operations? Download our white paper “4 Key Elements of The Consumer Decision Journey in the Digital Age.”
Entrepreneurial narratives are everywhere. From executive education classes to TED to General Assembly’s own enterprise programs, it’s not difficult to find the story of a successful entrepreneur in almost any industry. These stories inspire not just aspiring founders, but also innovators within Fortune 500 companies and creative agencies.
With teams scattered across multiple continents, it is no surprise that large, global organizations rely on systems to connect teams, encourage collaboration, and increase cross-functional learning. Information and learnings that are significant in one market are likely to be helpful in another. Without these systems in place, global organizations are missing out on a massive opportunity to move forward in a quick, unified way.
MetLife is an example of a global organization that has implemented several processes and tools to connect the 40 separate units that make up their Global Operations Team.
Watch the above video interview with MetLife’s EVP & Global Head of Operations, Chris Smith, to learn specific examples of how he has connected his Global Operations Team and encouraged worldwide collaboration.
Does your business encourage open collaboration and innovation? Learn how you and your organization can stay relevant in this digital age with our “Leadership in the Digital Age” white paper.
As technology continues to advance at an exponential rate, the need for today’s enterprise to stay ahead of the digital curve is more vital than ever. Already, 2015 has begun to show us several new trends that are likely to emerge and ground themselves in our day to day lives. Here is a quick snapshot of 15 digital trends that are likely to become ubiquitous over the course of the year:
Around a year ago, when I first joined General Assembly, the zeitgeist held that Massive Open Online Courses, or MOOCs, were dying and that online education was doomed to fail. It was around this time that The New York Times cited a UPenn study that stated that only 4% of MOOC registrants complete their lessons and only half ever even view a single lesson.
So it was with a healthy dose of skepticism that I took on the role of Online Instructional Designer, tasked with building GA’s first online course: “The Essentials of Digital Marketing.” Over the next few months, the Essentials of Digital Marketing grew into an extremely successful and engaging learning platform, boasting a 71% engagement rate of students who complete lessons. To reach this point, my team engaged in a whirlwind of testing and discovery that uncovered a number of defining features for building effective online learning experiences.
It’s no mystery that marketing to millennials has becoming increasingly important to the long term success of businesses across a variety of industries. With millennial spending on the rise and showing no signs of stopping, this age group represents a massive opportunity that businesses cannot afford to ignore.