Tag Archives: content strategy

Content Strategy: How to Shape Your Narrative

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content-strategy.jpg

Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.

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‘Designing the Editorial Experience’: When Content Strategy and Design Come Together

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Sue Apfelbaum

“A lot of smart people are writing books and sharing their knowledge, and I never thought that I would be one of them,” says Sue Apfelbaum, a User Experience Design graduate who recently co-authored the book, Designing the Editorial Experience: A Primer for Print, Web and Mobile.

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