Leading a company’s digital marketing strategy can be daunting. After all, a lot goes on behind the scenes to drive site traffic and engagement. And, as the demand for digital roles continues to increase—more than 45K digital marketing jobs have been posted in the past 12 months—there are many moving parts for aspiring marketers to take into consideration.
When you’re first getting started marketing online, it’s easy to get overwhelmed by too many ideas and platforms. Fortunately, there are some quick actions you can take today to start building a lasting digital marketing strategy.
Digital marketing is all about metrics. Once you engage in digital marketing, the most important thing you can do is measure. You will measure what you’re doing to see the results if it worked, what didn’t work, and what you should do next. The amazing thing about digital marketing, when contrasted against print marketing, is that marketers can conduct dozens of small, low-risk experiments in a very short amount of time to see what will work, and then make far more intelligent decisions based on actual data, rather than just guessing.
But in order to conduct those experiments, you must be able to measure everything about your digital marketing campaigns. Here are the first three things you must do in order to measure, dissect, and analyze any digital campaign.
Are you keeping up with the latest social media trends? The world of social media and the Internet is continuously evolving. In order to stay ahead of the curve in your career or business, it is important for you to know what is on the rise. Fortunately, there are many new features and opportunities to be excited about in social media. In this blog post, we will explore the top upcoming four social media trends that you need to know.
Want a social media strategy that will help you in your career or launch a business?
One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.
In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.
For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.
The digital landscape is rapidly evolving, and training large, global teams on topics that change from one day to the next is no easy challenge. That is why General Assembly developed the online training platform, The Essentials of Digital Marketing.
This year L’Oréal partnered with General Assembly to create a learning program to educate its 7,000 global employees. The e-learning on the Essentials of Digital Marketing will be supplemented by in-person workshops that will be customized by country and that will do a deeper dive into topics such as e-commerce, social media, and precision marketing.
In 2015, the Harvard Business Review proclaimed that marketing is dead and loyalty killed it. What does that really mean for established marketers and those looking to forge a career in the field of marketing?
In today’s business climate, consumers are frequently seeking solutions to their problems. Often, they’re able to find multiple possible solutions just from running a simple Google search. These solutions often come in the form of online tools that make us more productive at work, products that make our lives easier, and experiences that help us grow in both our personal lives and careers. On the flip side, you deserve to pursue meaningful work.
This means that the tools, products, and brands that are willing to offer as much value as possible to their prospective customers without requiring them pay or sign up for a seven-day trial with their credit cards, are going to build the most meaningful customer relationships.
I’ve wanted to be a writer since I was 11-years-old, but I never thought that I could make a comfortable income doing it. Throughout college, graduate school, and my first few years at work, I did everything that I could to escape my talent—I completed a statistics-based masters program, designed analytics frameworks for a digital marketing team, and landed in a strategic partnerships role.
All the while, I spent my evenings moonlighting on Craigslist, looking for writing gigs to support my full-time income and pay off my six-figure undergrad debt. Eventually, this extra, fun income overtook my $85,000 full-time job, and I had no choice but to quit my full-time job to pursue my childhood dream.
My writing business now generates six-figures of revenue per year, and I could not be happier. As a professional storyteller, I apply my skills in data and storytelling to help companies, VC firms, and higher ed institutions build stronger relationships with their audiences. Here are the steps that led me to where I am now.
Meet Rachel Skolnick, one of four Women on the Rise winners who will be flying to San Francisco this fall for a week-long educational journey!
Rachel Skolnick is the Director of Marketing at DC-based startup, GoodWorld, where she is helping to unleash generosity on social media with just a hashtag—#donate. An experienced digital strategist with a background in marketing, communications, and social media, Rachel previously served in marketing roles at several nonprofit organizations.
Rachel earned a Bachelors of Arts from Lehigh University and a Certificate of Digital Marketing from Georgetown University. Aside from her love of all things digital, she enjoys yoga, soccer, and travel.
Keep up with Rachel on Twitter and LinkedIn.
The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be wise to learn at least the basics of web development. From search engine optimization, email, and landing pages, to web analytics and data analysis–every facet of digital marketing is powered by code, and understanding what’s going on behind the scenes will give you the insight necessary to make informed and strategic marketing decisions. Here are just a few reasons digital marketers should learn how to code.
Since Google took over ownership of the search functionality on the internet, the term “SEO” (search engine optimization) has been top of mind for any serious website owner. If you cannot be found easily when someone searches for your product or service on Google, you have a far smaller chance of success in internet sales and marketing.
And, while it’s very true that there are some seriously technical aspects to achieving proper and excellent SEO, there is a simpler recipe for achieving the crown jewel of being above the fold on the first page of the Google SERP (search engine results page). That recipe has three ingredients. Continue reading