Marketing Category Archives - General Assembly Blog | Page 3

The 5 Pillars of Your Brand’s Business Model

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A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.

Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.

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A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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3 Reasons Why Every Digital Marketer Should Learn to Code

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The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be wise to learn at least the basics of web development. From search engine optimization, email, and landing pages, to web analytics and data analysis–every facet of digital marketing is powered by code, and understanding what’s going on behind the scenes will give you the insight necessary to make informed and strategic marketing decisions. Here are just a few reasons digital marketers should learn how to code.

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Become a Digital Marketing Warrior Using the OODA Loop

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The OODA loop was created as part of a military strategy developed by USAF Colonel John Boyd. Col. Boyd proposed that agility in any military situation involving humans would defeat raw power if the fighters continually used the OODA loop. We can do the same in our digital marketing efforts. Continue reading

How and Why to Segment Your Website Audience

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How and Why to Segment Your Audience

When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go to the Windows section or the Mac section? Finally, when you are in Europe at a great local restaurant, do you ask for the menu in English or in the local language?

Your specific answers to these questions are not the point. The point is that my answers may be the same or different from your answers. With that understanding, if you owned any one of the store types mentioned above – clothing, computer, food – you might ask me these types of questions when I walk in the door, or you might provide signage that shows me the way without having to be asked. Continue reading

Digital Marketing 101: Digital Marketing Glossary

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digital-marketing-glossaryThis glossary is a companion to Digital Marketing 101, highlighting key terms used throughout the series. Sign up for the full series to get a closer look at these important topics in digital marketing.

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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

  • Setting up a Google Analytics account
  • Connecting Blogger to Google Analytics
  • Connecting WordPress to Google Analytics

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your Blogger Account to Google Analytics

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This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How to setup a Google Analytics Account

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Google-Analytics

We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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