Marketing Category Archives - General Assembly Blog | Page 3

How to Define “Brand”

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When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to market effectively, you must first define your brand.

Early in the very first day of Digital Marketing, we ask the class to define the word “brand,” and then we offer up several other definitions from people who are much smarter and much more experienced than I am.

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The 5 Pillars of Your Brand’s Business Model

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A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.

Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.

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A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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How and Why to Segment Your Website Audience

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How and Why to Segment Your Audience

When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go to the Windows section or the Mac section? Finally, when you are in Europe at a great local restaurant, do you ask for the menu in English or in the local language?

Your specific answers to these questions are not the point. The point is that my answers may be the same or different from your answers. With that understanding, if you owned any one of the store types mentioned above – clothing, computer, food – you might ask me these types of questions when I walk in the door, or you might provide signage that shows me the way without having to be asked. Continue reading

Digital Marketing 101: Social and Search Paid Advertising

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:

  1. Developing a Brand Strategy
  2. Measuring & Metrics
  3. The Digital Marketing Funnel
  4. Owned Content Marketing

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Digital Marketing 101: Owned Content Marketing

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything and keep a close eye on your KPIs while you determine your budgetary needs by doing the math to get through the marketing funnel.

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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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