Marketing Category Archives - General Assembly Blog | Page 5

How To Connect Your Blogger Account to Google Analytics

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This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How to setup a Google Analytics Account

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Google-Analytics

We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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Digital Marketing 101: Developing Your Brand Strategy

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Branding-For-Startups

This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard to nail down.

In this first post of six in the series “Digital Marketing 101”, we’re going to give you solid steps that you can use to create and execute your brand strategy.

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5 Ways That Offline Marketing Is Still Critical For Startups

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For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.

Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.

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Top 3 Tech Skills To Get Hired In The Digital Age

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When you graduate from college, you have a degree in some specific subject(s). But it is becoming increasingly important that you have practical skills when you enter the workplace, in addition to the specific knowledge you gained during your college career.

When you enter the workforce, no matter who you work for, there will be some learning curve as you learn how they do business, what tools they use, and their processes and procedures. But wouldn’t it be great if on day one when you arrived at that sweet new job, you were teaching them new tricks?

If you learn these three digital age skills, there’s a good chance that you will blow their doors off when you start work on Monday.

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The 3 Marketing Skills that Every Entrepreneur Should Have

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Marketing essentials for entrepreneurs

As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.

The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.

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How to Optimize Your Digital Marketing Resume

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Apprentice-Program

So, what on earth actually happens to your resume when you submit it online? Is it scanned by a computer? Is it submitted to human resources? Does it go directly to the hiring manager for the position? Or is it just lost in the Internet abyss of unread applications?

All of these scenarios are possible—the last one being the dreaded and all too common outcome of the online application.

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Content Strategy: How to Shape Your Narrative

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Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.

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Chart Your Course: Which General Assembly Class Is Right for You?

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However you want to come at your next career or business idea, we at General Assembly have a class to help you do it. With on-campus courses in 12 cities—including New York, Los Angeles, San Francisco, Seattle, London, Sydney, and Hong Kong—and online classes available everywhere, it’s just a matter of making your next move. Which will it be? Here are a few questions to help you find an educational opportunity that fits your goals and lifestyle.

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Learn From the Best: Most Inspiring CEOs To Follow on LinkedIn

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Richard Branson

Image via Wikimedia Commons

It’s Official: LinkedIn has emerged to claim its place as the better-dressed, networking-savvy big brother of all social media platforms. Although you may already appreciate the site for its infinite utility during a job search, there’s even more to be gleaned by following the influential and thought-provoking CEOs who come there to share their wisdom.

Although fewer than 1/3 of Top 500 CEOs use social media, according to Forbes, those that do are overwhelmingly active on LinkedIn. Even more telling, the site is actually more popular with CEOs than it is with the general public.

Here are a few picks to enlighten, inform, and entertain.  Continue reading