Marketing Category Archives - General Assembly Blog | Page 4

How to Connect your Tumblr to Google Analytics

This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

By Kevin Sandlin

This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your Blogger Account to Google Analytics

By Kevin Sandlin

This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How to setup a Google Analytics Account

By Kevin Sandlin

We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.

Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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Digital Marketing 101: Developing Your Brand Strategy

By Kevin Sandlin

This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard to nail down.

In this first post of six in the series “Digital Marketing 101”, we’re going to give you solid steps that you can use to create and execute your brand strategy.

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5 Ways That Offline Marketing Is Still Critical For Startups

By Dena Enos

For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.

Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.

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Top 3 Tech Skills To Get Hired In The Digital Age

By Kevin Sandlin

When you graduate from college, you have a degree in some specific subject(s). But it is becoming increasingly important that you have practical skills when you enter the workplace, in addition to the specific knowledge you gained during your college career.

When you enter the workforce, no matter who you work for, there will be some learning curve as you learn how they do business, what tools they use, and their processes and procedures. But wouldn’t it be great if on day one when you arrived at that sweet new job, you were teaching them new tricks?

If you learn these three digital age skills, there’s a good chance that you will blow their doors off when you start work on Monday.

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3 Marketing Skills that Every Entrepreneur Should Have

By Ritika Puri

As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.

The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.

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How to Optimize Your Digital Marketing Resume

By Katie Hudson

So, what on earth actually happens to your resume when you submit it online? Is it scanned by a computer? Is it submitted to human resources? Does it go directly to the hiring manager for the position? Or is it just lost in the Internet abyss of unread applications?

All of these scenarios are possible—the last one being the dreaded and all too common outcome of the online application.

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Content Strategy: How to Shape Your Narrative

By Tricia Mirchandani

Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.

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