For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.
Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.
Beyond the obvious (write), there are tactics that you should build into the DNA of your blogging strategy. These are things that should become habitual, so you don’t even have to think about doing each of them. These are blogging habits that you see in the most successful blogs, but they are not advertised as “Here’s how you do it right.” But you can do these things. They are not difficult. Rather, they are so simple, that you might overlook them or think that these 7 habits of highly effective bloggers are not all that important— they are.
There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric rise of the most popular social media platforms. Your customers may or may not check their social media accounts during the day, but business email remains the go-to choice for communication.
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many, and include the following:
Not enough time
Can’t write well enough
Not enough content
Don’t see the advantages
These are valid points that anyone can make; however, the biggest obstacle I’ve seen in those who “get” content marketing and really understand that the need to blog is this: they just don’t know where to start. To help everyone overcome that obstacle, here’s a step by step plan to get you started blogging regularly, consistently, and effectively.
When you graduate from college, you have a degree in some specific subject(s). But it is becoming increasingly important that you have practical skills when you enter the workplace, in addition to the specific knowledge you gained during your college career.
When you enter the workforce, no matter who you work for, there will be some learning curve as you learn how they do business, what tools they use, and their processes and procedures. But wouldn’t it be great if on day one when you arrived at that sweet new job, you were teaching them new tricks?
If you learn these three digital age skills, there’s a good chance that you will blow their doors off when you start work on Monday.
It’s a great time to be a marketer. That’s because the tech industry is undergoing a major paradigm shift, in which data has become a top priority. Marketers have assumed responsibility for connecting their companies’ core business arms — sales, product, engineering, IT, and analytics. Marketers are no longer limited to support and brand-building functions. Instead, they’re implementing programs to drive revenue.
As a marketer, you’re in an unparalleled position to drive significant value to your organization. Not to mention, the solutions that you introduce are likely to be completely out of the box. As the business ecosystem becomes increasingly data-driven, there is significant opportunity to introduce new, creative solutions. In other words, it’s up to you to define your own career trajectory — and roadmap for getting promoted.
As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.
The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.
So, what on earth actually happens to your resume when you submit it online? Is it scanned by a computer? Is it submitted to human resources? Does it go directly to the hiring manager for the position? Or is it just lost in the Internet abyss of unread applications?
All of these scenarios are possible—the last one being the dreaded and all too common outcome of the online application.
Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.
Since General Assembly’s founding, we’ve seen that both students and employers need a clear, unbiased way to gauge candidates’ skill sets. For years now, our talented curriculum team has worked at building more and more effective internal assessments to help our students and instructors understand and learn from the progress made and skills achieved in our programs. Today we are announcing our intention to make that work more public and useful beyond our own walls. After building a network of more than 150,000 instructors, students, alumni, and employers around the world, and several years of truly global and hands-on experience delivering world-class education in practical skills, this is the next logical step for our community, and for the ecosystem at large.