Marketing Category Archives - General Assembly Blog | Page 6

6 Essential Skills for a Successful Career in the 21st Century

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CC Image Courtesy of Wikimedia Commons User D-M Commons

With the Bureau of Labor Statistics (BLS) reporting the creation of a projected 20.5 million new jobs between 2010 and 2020, there’s never been a better time to brush up your skillset, dust off your resume, and find the perfect career. But the unique needs of technology-driven commerce dictate that certain skills will naturally have greater value than others. If you focus your effort on the areas that promise the greatest dividends, you’ll likely be rewarded with a handsome payout.  Continue reading

Collaboration Meets Competition: The Power of the Hackathon

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Wikimedia Hackathon 2013, Amsterdam via Flickr

Wikimedia Hackathon 2013, Amsterdam via Flickr

Remember those all-night cramming sessions in college, when you would overcaffeinate, stay up for days, and muster all the focus you could to finish a paper or prepare for a test? Imagine a room full of computer programmers, developers, visionaries, and marketers doing the same thing for a day, a weekend, or even a full week. Instead of cramming, they are competing to create prototypes that innovate on a theme or improve upon an existing project. It’s called a hackathon, and it is has become a regular part of how technology companies do business. In fact, the power of the hackathon has extended beyond the tech industry into countless other sectors.

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From the Desk of Matt and Katie Iles, Instructor Fellows for Digital Marketing

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We love what General Assembly stands for. For us, it’s a place of tremendous energy and go-getter attitudes. Every member of the community wants to build and collaborate and learn, creating a truly exciting environment to teach.

We feel strongly about being leaders within the General Assembly community, at least when it comes to our discipline. We take pride and ownership over our curriculum and our school of thought. We love working with students to collaborate and mold them into communicative, skilled and confident marketers. One of the best parts about teaching is the ability to watch a class grow together and change each other. We’ve learned new ways to approach our discipline every time we teach. Especially in today’s fast-moving economy, it’s so critical that General Assembly makes it possible to learn new skills and improve expertise. We’re excited to be a part of that every day.

Our teaching experience has been rewarding well beyond the classroom; we’ve actually hired 4 former students. It’s proven to be a great alternative to a headhunter!

Meet Matt and Katie

Matt and Katie Iles, Co – Founders of Nine Lines and Tycoon.

Katie studied neuroscience and chemistry at Duke University before launching a career focused on consumer behavior. She specializes in data analysis and experimental testing, bringing a research-oriented approach to her work.

Matthew studied marketing and sociology at Duke University before embarking on a career focused on digital strategy. He specializes in digital marketing and user experience, bringing a creative approach to his work.

Want to Contribute to GA Blog?

Every newsletter we will have an Instructor write their thoughts and experience teaching at GA. If you’d like to be a guest blogger, please contact Talisha@ga.co or Charmaine@ga.co

What is A/B Testing? Get behind the buzz.

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There are a ton of buzz words to learn within the digital marketing world, let’s start off with A/B Testing.

Learn More About Digital Marketing With Us Here

7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand

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With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

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What Is: Digital Brand Strategy

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Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

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5 Steps for Getting Started in User Acquisition Marketing

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Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in User Acquisition Marketing.

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What Is: User Acquisition Marketing

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Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

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