Tag Archives: digital marketing 101

Digital Marketing 101: Creating Your Digital Marketing Calendar

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in marketing, timing is everything, and the two parts of timing in marketing are frequency and consistency. So here we’re going to move past what and how and look into when. The most valuable tool in your digital marketing arsenal will help you know when to do something, help you maintain your frequency, and, more importantly, your consistency. That tool is your digital marketing calendar.

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Digital Marketing 101: Digital Marketing Glossary

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digital-marketing-glossaryThis glossary is a companion to Digital Marketing 101, highlighting key terms used throughout the series. Sign up for the full series to get a closer look at these important topics in digital marketing.

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Digital Marketing 101: Social and Search Paid Advertising

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:

  1. Developing a Brand Strategy
  2. Measuring & Metrics
  3. The Digital Marketing Funnel
  4. Owned Content Marketing

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Digital Marketing 101: Owned Content Marketing

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything and keep a close eye on your KPIs while you determine your budgetary needs by doing the math to get through the marketing funnel.

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Digital Marketing 101: Understanding the Digital Marketing Funnel

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This post is a part of our Digital Marketing 101 series. Sign up to get the full series!

When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I meant is that the fundamental purpose of marketing hasn’t changed, but the ways we communicate with our audience and the speed with which we reach them has changed dramatically.

In the first two posts of this series, branding and measurement, we built the foundation of how you’ll start your marketing campaign. This post focuses on how you will determine how much reach you will require to achieve the goals of each campaign. The following steps will begin at the very bottom of the funnel with “conversions”, which could be orders, email addresses, or registered users of a product. We’ll work our way up the funnel, and then explain the math. For this example, we will use orders of a widget that costs $50.

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Digital Marketing 101: Measuring Your Digital Marketing Efforts

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t make data-driven decisions.

In this second post of six in the series “Digital Marketing 101,” we’re offering up highly practical tasks for you to determine how best to grow your digital presence using data backed by marketing analytics.

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Digital Marketing 101: Developing Your Brand Strategy

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Branding-For-Startups

This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard to nail down.

In this first post of six in the series “Digital Marketing 101”, we’re going to give you solid steps that you can use to create and execute your brand strategy.

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