This post is part of our Digital Marketing 101 series. Sign up to get the full series!
This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:
- Developing a Brand Strategy
- Measuring & Metrics
- The Digital Marketing Funnel
- Owned Content Marketing