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Digital Marketing 101: Social and Search Paid Advertising



This post is part of our Digital Marketing 101 series. Sign up to get the full series!

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:

  1. Developing a Brand Strategy
  2. Measuring & Metrics
  3. The Digital Marketing Funnel
  4. Owned Content Marketing

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