Name: Nick Schaden (@nschaden)
Occupation: Web Designer/Developer
1. In 140 characters or less, what is front-end web development, from your experience?
A mix of programming and layout that powers the visuals, interactions, and usability of the web.
2. If a website were a house, front-end web development would be ______?
Front end development would be the pretty exterior that gives the house character, or the host that invites guests in and makes them feel at home.
Map of Atlanta provided by Neighborhood Nexus.
Mapping the communities of tomorrow requires a hard look at the topographies of today. Mike Carnathan, project director at Neighborhood Nexus, synthesizes big data into visual stories that chart the social, political, and economic conditions across the city of Atlanta. Part data miner, part cultural cartographer, Carnathan creates demographic maps that local leaders, advocates, and everyday citizens use to help understand and change their lives.
The landscape of digital marketing continues to change at a rapid pace, and for all the right reasons. Employers are gaining a stronger understanding of what are now considered “basic” digital marketing skills that any candidate should have, and the knowledge and skills that will set you apart from the rest of the pack. For example, just being able to use the various tools of the trade is now the new level playing field. It’s expected. However, what you can do with the data that you gain using those tools will set you apart.
At your next interview for a digital marketing position, you can demonstrate that your knowledge and skills are above the rest by being prepared to answer these five questions.
Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.
Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)
1. In 140 characters or less, what is Digital Brand Strategy?
How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.
2. What problem is a digital brand strategist solving? Why are they sitting at the table?
Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.
Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.
Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly
1. In 140 characters or less, what is user acquisition marketing?
The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.
2. If a website were a for-sale house, user acquisition marketing would be ______?
The real estate agent. A very data-savvy real estate agent.