What is content marketing? Is it content creation or marketing? Well — it’s both. Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a tactic every marketer must have in their toolkit.
Here’s a quick take from GA instructor Kristy LaPlante, who’s worked with iconic global brands including Disney, Nike, Samsung, Starbucks, Nordstrom, and more.
If you’re curious to keep exploring, discover our popular short-form marketing workshops or dive deeper in our upcoming 1-week or evening Digital Marketing course to cement a versatile foundation in the tools that make powerful marketing campaigns and strategies.