According to an Altimeter report last year, 88% of companies are undergoing a formal digital transformation effort. As a part of these efforts, many are investing significantly in digital training, either internally or externally with corporate training programs like General Assembly’s.
In talking to many of these companies, we’ve noticed that investment in digital training begins and ends with the same groups—IT, marketing, and product teams.
For companies undergoing a digital transformation, there are usually very specific problems to focus on in these divisions. CIOs and CMOs are first in line, and we understand why. But to engender a real, comprehensive transformation, businesses have to focus on getting all teams up to speed, including some of the less obvious players.