The term “big data” is everywhere these days, and with good reason. More products than ever before are connected to the Internet: phones, music players, DVRs, TVs, watches, video cameras…you name it. Almost every new electronic device created today is connected to the Internet in some way for some purpose.
The result of all those things connected to the Internet is data. Big, big data. What’s that mean for you? Simply put, it means if you can quickly, accurately, and intelligently sift through data and find trends, you are extremely valuable in today’s tech job market. More specifically, here are five job titles that require data analytics expertise to get ahead.
1. Data Scientist
A data scientist explores and creates tools and methods for wrangling massive sets of data, often from disparate sources, analyzes that data, and recommends ways to apply it—often through technical solutions like algorithms or predictive models. A data scientist therefore not only needs to be able to track data, they also need to be insightful, inquisitive, and analytical in order to identify trends, recognize blind spots, determine needs, and make recommendations and decisions that will increase the value of a business. The average salary of a data scientist is $118,709.
2. Data Analyst
Data analysts collect, process, and perform statistical analyses of data. Their skills may not be as advanced as data scientists (e.g. they may not be able to create new algorithms), but their goals are the same – to discover how data can be used to answer questions and solve problems. The average salary of a data analyst is $62,379 and can reach upwards of $90,000 per year.
3. Business Analyst
As a business analyst, you are in charge of improving business processes to increase productivity, output, and distribution of employees, products, or services. This may include building or analyzing financial or business models, for which you will have to pull data from varying sources. Business systems analyst, a similar but more technical role, will provide companies guidance when integrating a new technical solution for their business. Both roles likely sit on the finance or business strategy teams. The average salary for a Business Analyst is $65,991 but can reach up to $90,000 or more depending on location and experience.
4. Product Manager
As a product manager, your job is to own the product from conception, and every stage of a product requires data analytics. At the birth of a product, you must analyze the market for trends and problems to solve. During the product’s growth and maturity stages, the product manager relies heavily on user data to determine the what features should be included and what improvements and changes should be made to the next version.The average salary of a Product Manager is $111,650.
5. Digital Marketer
Whether you’re focused on email marketing, SEO, or social media—as a serious digital marketer your insights and strategies must be data-driven. Understanding what resonates with users by analyzing data is a crucial part of refining your strategy and communicating with business stakeholders. The median salary for a digital marketer is $63,239, but given time and experience you can make upwards of $100,000.
While these are just a few specific examples, data is now an integral part of every business across every industry. Whether you are hoping to level up in your current role or change careers altogether, to be successful in today’s business landscape, you need to learn how to leverage data to make critical decisions.
Launch a career in data.