The term “big data” is everywhere these days, and with good reason. More products than ever before are connected to the Internet: phones, music players, DVRs, TVs, watches, video cameras…you name it. Almost every new electronic device created today is connected to the Internet in some way for some purpose.
The result of all those things connected to the Internet is data. Big, big data. What’s that mean for you? Simply put, it means if you can quickly, accurately, and intelligently sift through data and find trends, you are extremely valuable in today’s tech job market. More specifically, here are five job titles that require data analytics skills and expertise to get ahead.
1. Data Scientist
A data scientist explores and creates tools and methods for wrangling massive sets of data, often from disparate sources, analyzes that data, and uses critical thinking to recommend ways to apply it — often through technical solutions like algorithms or predictive models. A data scientist therefore not only needs to be able to track data; they also need to use data science to be insightful, inquisitive, and analytical in order to identify trends, recognize blind spots, determine needs, and have great communication skills to make recommendations and decisions that will increase the value of a business. According to Glassdoor, the average salary of a data scientist is $113,436.
2. Data Analyst
Data analysts collect, process, and perform statistical analyses of data. Their analysis skills may not be as advanced as data scientists (e.g., they may not be able to create new algorithms), but their goals are the same: a good data analyst discovers how data can be used to answer questions and solve problems to make better decisions. The average salary of a data analyst is $60,476 and can reach up to $90,000 per year, according to Glassdoor.
3. Business Analyst
As a business analyst, you are in charge of improving business processes to increase productivity, output, and distribution of employees, products, or services. This may include building or analyzing financial or business models, for which you will have to use your data analysis skills and pull data from varying sources. Business systems analysts, a similar but more technical role, will provide companies guidance when integrating a new technical solution for their business. Both roles require strategic insight and communication skills as they will likely sit on the finance or business strategy teams. According to Glassdoor, the average salary for a business analyst is $65,973 but can reach up to $90,000 or more depending on location and experience.
4. Product Manager
As a product manager, your job is to own the product from conception, and every stage of a product requires data analytics. At the birth of a product, you must analyze the market for trends and use predictive analytics to anticipate potential problems to solve. During the product’s growth and maturity stages, the product manager relies heavily on user data to determine what features should be included and what improvements and changes should be made to the next version. The average salary of a product manager is $103,124, according to Glassdoor.
5. Digital Marketer
Whether you’re focused on email marketing, SEO, or social media, as a serious digital marketing expert your insights and strategies must be data driven. Understanding what resonates with users by utilizing your analytical skills is a crucial part of refining your strategy and communicating with business stakeholders. According to PayScale, the median salary for a digital marketer is $62,363, but given time and experience you can make upwards of $90,000.
While these are just a few specific examples, data is now an integral part of every business across every industry. Whether you are hoping to level up in your current role or change careers altogether, to be successful in today’s business landscape, you need to learn how to leverage data analysis and data interpretation to make critical decisions.
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