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Series D and Looking Forward
General Assembly started as a small project in the heart of NYC—we set out to build a community of entrepreneurs and creators in our city’s burgeoning ecosystem. I’m in awe of the evolution we’ve seen take place—in 5 years we’ve become a global organization, now equipping tens of thousands of students with the skills they need to succeed in the new economy.
At this time of great debate around the future of higher education and workforce development, our worldwide team has succeeded in creating and scaling a model solely focused on bridging education to employment. But we are even more ambitious about our future goals: To make a visible dent in the skills gap, clearly connecting education and employment to show an ROI positive model of higher education, and build our alumni community into one of the most powerful professional networks in the world.
5 Reasons You Should Become a UX Designer
Every day, more CEOs and business leaders are realizing the importance of a product’s design and user experience. UX is no longer an ambiguous acronym or secondary business concern, but a key piece of a product’s success. With so many useful apps and products on the market, companies can no longer risk having a poor user experience or uninspiring design. Users demand great experiences, and it’s user experience designers who help products meet these high expectations.
User experience designers are positioned for success in today’s job market. They get to work in a growing and intellectually stimulating field, playing a key part in shaping a product’s success across a variety of industries — from finance to education to to e-commerce and more. Read below to explore why UX design may just be the perfect career for you.
A 4-Step Social Media Strategy That Can Work For Anyone
Want a social media strategy that will help you in your career or launch a business?
One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.
In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.
For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.
Which Text Editor Should I Use While I’m Learning To Code?
When you start learning how to code, it can make a difference which editor you use. Your editor will help shape your path as a developer, so trying out different methods is vital. Front-end developer and writer for Smashing Magazine, Anselm Hannemann, gives you his tips for selecting and getting started with your first editor.
3 Ways to Get More Meaning from Data
For many people, data feels like an avalanche of information. No matter how proficient we are with Excel, statistical software, SQL, or Google Analytics, it’s often tough to know where and how to take your first steps. Should you create a chart? Should you try to find a correlation between the trend you’re observing and revenue? How do you know whether your findings are statistically significant—and for that matter, what the heck is statistical significance?
At the end of the day, these questions are less intimidating than they seem. Data is a tool that human beings created for other human beings. As a result, it’s up to you to create your own constraints for analysis. You choose your terms. You choose the questions you want to answer. You choose the techniques that you want to deploy. You’re in control.
Here are three tips to help you wrangle your next report.
How To Win Your First Product Management Job
Nice work. You just scored an interview for a product manager position—one of the hottest and highest-paying roles right now according to Glassdoor. Companies know that product managers play a key role in their success or failure. And they are making sure that hiring the best is a top priority.
You probably have no idea what to expect from this first interview—especially if you are trying to transition into the field from engineering or marketing. How can you pivot into this new role? What qualities are they looking for, and how should you present yourself?
The Simulated Startup: Meet the Innovative Startups Inside Mammoth Companies
MasterCard employee demonstrates ShopThis! with MasterPass which will allow consumers to buy products directly from Intel’s Virtual Shopping Experience – a fully interactive 3-D virtual fitting room app at MasterCard’s Innovation Showcase event.
“Agile methodology,” “failing fast,” “pivoting”—all concepts commonly used in startups—are increasingly being put to work inside the walls of large, well-established companies. This is because executives at Fortune 500 companies have realized that the natural limitations that face startups—limitations on time and financial resources—can actually be boons, resulting in fresh ideas and fast execution.
So a handful of large public companies, including General Electric (GE) and MasterCard, have created startups within their own mammoth companies. In 2013, GE created FastWorks, an internal startup entity. Its mission was to develop products using the “lean startup” approach, codified by Eric Ries in his book, The Lean Startup. (This means constantly experimenting and regularly getting feedback from customers to avoid building products that customers don’t want.)
4 Mental Blocks Preventing You From Landing Your Dream Job (and How To Get Over Them)
In today’s ever-changing economy, searching for a job is hard work. The number of jobs, types of jobs, and even pathways into jobs are transforming at a pace that can feel impossible to keep up with. Add the desire to find a career that feels meaningful and fulfilling, and the job search can becoming a maddening task.
The path to a successful job search often starts with your own mindset. Consider how you think about yourself, your options, and the process to landing a job. These answers will help you form the foundation for the results you can achieve.
As a coach, educator, and practitioner, I work with clients to help them overcome common mental hang-ups that may be preventing them from landing their dream job.
Below are four of the negative mindsets that I see most often, and strategies you can use to overcome them.
Four Ways Studying Abroad Can Advance Your Career
If you’re a high school or college student interested in studying abroad, you’re probably familiar with the more obvious “pros.” You’ll have the opportunity to explore a new place and culture, of course, and it’s easy to see how broadening your horizon would lead to a wider, valuable new perspective. But did you realize that studying abroad could also help to advance your career?
More and more employers are recognizing the benefits of studying abroad and are actively seeking out candidates with study abroad experience. Here are four reasons why studying abroad can help advance your career.