Sotirios Seridis
Founder, XYZ Lab
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
Upcoming:
Free Intro to Digital Marketing Class Online
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Create a Content Marketing Strategy in One Day | Online
Learn how to develop and build your content marketing strategy in this one-day bootcamp.
Co-Founders Matching Presents: Meet your Business Half
Co-Founders Matching is starting 2021 with our first virtual "Meet your Business Half" networking event hosted by General Assembly Singapore!
Getting Started with Google Tag Manager | Online
This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.
Growth Hacking Bootcamp | Online
The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.
Digital Marketing Demystified: Winning the SEO Game
Learn what matters for modern SEO, how to develop SEO-friendly content, get started with structured snippets and link building.
Getting Started with Google Data Studio | Online
Learn the basics of Google's new and impressive data visualisation tool, Data Studio.
Free Intro to Digital Marketing Class Online
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Facebook Advertising for the Win | Online
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
Optimizing Websites and Landing Pages to Convert | Online
Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.
Facebook Advertising Bootcamp | Online
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
Previously (569):
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
100 Times
Free Intro to Digital Marketing Class Online
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
37 Times
Free Intro to Digital Marketing Class.
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
29 Times
Growth Hacking Bootcamp | Online
The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.
29 Times
Optimizing Websites and Landing Pages to Convert | Online
Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.
28 Times
Facebook Advertising 101: Making Facebook Advertising Pay
You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.
25 Times
Getting Started with Google Data Studio | Online
Learn the basics of Google's new and impressive data visualisation tool, Data Studio.
20 Times
Co-Founders Matching Presents: Meet your Business Half
Co-Founders Matching is starting 2021 with our first virtual "Meet your Business Half" networking event hosted by General Assembly Singapore!
18 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
17 Times
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.
15 Times
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
14 Times
Growth Hacking for Beginners | Online
Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.
13 Times
Facebook Advertising for the Win | Online
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
12 Times
SEO Training for Startups & Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
11 Times
Advanced Digital Marketing: Google Analytics Deep Dive
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
11 Times
Bootcamp: Content Marketing
Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.
8 Times
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
8 Times
Advanced Google Ads Workshop | Online
Learn how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for paid: Ad schedules.
7 Times
Create a Content Marketing Strategy in One Day | Online
Learn how to develop and build your content marketing strategy in this one-day bootcamp.
6 Times
Digital Marketing Immersive
Launch a high-growth digital marketing career. Build fluency in essential skills through this 10-week, full-time program.
6 Times
Instagram Masterclass
Learn the ins and outs of managing and growing your brand's presence on Instagram!
6 Times
Facebook Advertising Bootcamp | Online
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
6 Times
Search Marketing Workshop: SEO & SEM | Online
This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.
6 Times
Getting Started with Google Tag Manager | Online
This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.
6 Times
Google Ads Full Day Workshop | Online
In this hands on workshop, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.
6 Times
Google Analytics Bootcamp | Online
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends.
6 Times
Buzzword Series: Omnichannel Marketing
In this live webinar, we will run through the steps you need to take to develop an Omnichannel marketing strategy.
6 Times
Buzzword Series: Growth Hacking
Join us as we dive into the fundamentals of growth hacking, why it's such a hot buzzword and how it can easily be implemented.
6 Times
Buzzword Series: Marketing Automation
Join us as we debunk the buzz behind marketing automation and learn about the best practices to adopt to automate your marketing campaigns.
6 Times
Buzzword Series: Data-Driven Marketing
Come discover the buzz behind numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.
6 Times
Buzzword Series: Bidding Strategies Demystified
Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!
6 Times
Digital Marketing Demystified: Measuring Branding Success
Join our expert, Sotirios Seridis, as we demystify the mystery of measuring your branding efforts.
6 Times
Digital Marketing Demystified: Winning the SEO Game
Learn what matters for modern SEO, how to develop SEO-friendly content, get started with structured snippets and link building.
6 Times
Digital Marketing Demystified: Winning the Social Media Algorithms
Learn how to make the most out of your organic content, develop a social media calendar that works and measure the success of your organic posts.
5 Times
Buzzword Series: Attribution Modelling
Learn how attribution modelling helps you decide which channels deliver the best ROI and which models would best integrate with your marketing strategy.
4 Times
Brand Strategy Workshop
This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.
4 Times
5 Content Marketing Myths That Are Holding You Back in 2020
Content marketing can be overwhelming to manage and there are so many misconceptions about what needs to be done. Join us as we debunk the five common content marketing myths!
3 Times
How to Fail a Startup in 6 Months
In this live webinar, we will go through 6 of the most common startup mistakes and how to avoid them.
3 Times
10 Digital Marketing Resources to Follow
Every digital marketer oughts to have a list of reliable resources to follow, but there are so many marketing resources are out there, it can make your head spin.
3 Times
The Top 5 Skills You Need to Land a Role in Digital Marketing
Join us on for an interactive online conversation as we go through the top 5 skills you need to kick-start your digital marketing career.
3 Times
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
3 Times
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
3 Times
Digital Marketing Bootcamp Series
In this 2-day workshop you will create end-a to-end digital marketing campaign using the latest marketing techniques to promote your business or service & drive measurable results.
2 Times
Digital Marketing: Ask Admissions Anything
Come join us for the Digital Marketing: Ask Admissions Anything! Learn more about the courses we offer, the admissions process, and how it can help you achieve your goals!
2 Times
Effective Email Marketing: Capturing Customers in the Age of Distraction
Learn how to create email campaigns that people open, read and love.
2 Times
Search Marketing Bootcamp: SEO & SEM
This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.
2 Times
5 Most Common Facebook Advertising Mistakes and How to Avoid Them
Join us on for an interactive online conversation as we go through the top 5 most common Facebook advertising mistakes and how to avoid them.
2 Times
5 Ways to Supercharge Your Email Marketing Campaigns
Join us on for an interactive online conversation as we go through 5 ways to supercharge your Email Marketing campaigns - and a few more ideas on how you can integrate email market
2 Times
Building a Successful E-Commerce Business
This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.
2 Times
Google Analytics One-day Bootcamp
Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.
Reinvent Your Career: Leap Into A Career in Marketing
See the strategies that drive today’s biggest brands.
GA x Pink Fest: Leap Into A Career in Marketing
See the strategies that drive today’s biggest brands.
How Side Hustles Can Help You Land Your Dream Job
Standing out in the hiring process is hard. Hear from Singapore leaders as they share how their passion projects and side hustles have helped them land the job.
INSEAD entrepreneurship forum Growth hacking 1 hour
INSEAD entrepreneurship forum Growth hacking 1 hour
Free Workshop: Jumpstart Your Career in Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
The Modern Digital Marketer - Oracle
The Modern Digital Marketer - Customer Focused option for Oracle JAPAC Enterprise Workshop
Restart Your Career: Digital Marketing
In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Digital Marketing industry.
Intro to Google Ads Bootcamp
This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.
SEO Bootcamp: Growing Your Customer Base
In this hands-on workshop learn to grow your customer base efficiently by taking full advantage of the most cost effective channels – SEO (search engine optimisation).
GA x UFLX presents: Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Social Media Advertising – Learn How to Make Paid Advertising Work for You
You will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.
So You Want To Be a Digital Marketer?
At this event, we will cover the steps that you need to take to get into the Digital Marketing industry.
Ask Me Anything: A Panel of Digital Marketers
Join us n for a panel discussion with top marketers in Singapore
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Women Career Day: Shape Up Your Future
A full day of free workshops and talks about tech and digital skills exclusively for WOMEN.
Startup Playbook: Vietnam - Market Opportunities
Globalisation is, paradoxically, making the world a smaller place.
So You Want To Teach at GA
Ever thought about teaching? Come hear from current instructors and team to discover what it's like to teach at General Assembly. Drinks and snacks provided!