Sotirios Seridis

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

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Optimizing Websites and Landing Pages to Convert | Online

Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.

49 Times

Getting Started with Google Data Studio | Online

Learn the basics of Google's new and impressive data visualisation tool, Data Studio.

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Intro to Digital Marketing | FREE Online Livestream

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

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Growth Hacking Bootcamp | Online

The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.

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Free Intro to Digital Marketing Class.

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

29 Times

Google Ads Full Day Workshop | Online

In this hands on workshop, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.

27 Times

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

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Facebook Advertising Bootcamp | Online

Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.

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Google Analytics Bootcamp | Online

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends.

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Co-Founders Matching Presents: Meet your Business Half

Co-Founders Matching is starting 2021 with our first virtual "Meet your Business Half" networking event hosted by General Assembly Singapore!

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Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

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Search Marketing Bootcamp: SEO & SEM | Online

This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

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Google Analytics 4 1-Day Fundamentals Workshop

In this 1-day workshop, you’ll learn how to increase your efficacy as data-driven marketer with Google Analytics 4 — and maximise success.

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Introduction to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

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Advanced Google Ads Workshop | Online

Learn how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for paid: Ad schedules.

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Growth Hacking for Beginners | Online

Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.

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Effective Email Marketing: Capturing Customers in the Age of Distraction

Learn how to create email campaigns that people open, read and love.

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Digital Marketing Bootcamp Workshop

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

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Facebook Advertising for the Win | Online

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

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Getting Started with Google Tag Manager | Online

This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

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SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

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Advanced Digital Marketing: Google Analytics Deep Dive

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

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Intro to SEO | FREE Online Livestream

In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.

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Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

9 Times

Advanced Facebook Ads Workshop | Online

This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques.

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Create a Content Marketing Strategy in One Day | Online

Learn how to develop and build your content marketing strategy in this one-day bootcamp.

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Master LinkedIn Advertising for B2B Marketing Success

Learn how to make the most of LinkedIn advertising and make the best use of LinkedIn organic outreach opportunities.

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Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

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Bootcamp: Content Marketing

Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.

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Buzzword Series: Growth Hacking

Join us as we dive into the fundamentals of growth hacking, why it's such a hot buzzword and how it can easily be implemented.

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Buzzword Series: Omnichannel Marketing

In this live webinar, we will run through the steps you need to take to develop an Omnichannel marketing strategy.

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Alternative Advertising Platforms - Going Beyond Facebook and Google

Explore advertising options beyond Google and Facebook, such as TikTok Ads, Twitter Ads, Pinterest Ads and native advertising.

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Digital Marketing Immersive

Launch a high-growth digital marketing career. Build fluency in essential skills through this 10-week, full-time program.

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Instagram Masterclass

Learn the ins and outs of managing and growing your brand's presence on Instagram!

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Intro to Google Analytics | FREE Online Livestream

In this free, two-hour livestream, you’ll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.

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Tech Week | Bridging The Gap between Online and Offline Data

In this webinar, discover how you can close the gap between online and offline data for your company and the best practices that can be approached for this strategy.

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Digital Marketing Demystified: Winning the SEO Game

Learn what matters for modern SEO, how to develop SEO-friendly content, get started with structured snippets and link building.

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Digital Marketing Demystified: Measuring Branding Success

Join our expert, Sotirios Seridis, as we demystify the mystery of measuring your branding efforts.

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Buzzword Series: Bidding Strategies Demystified

Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!

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Buzzword Series: Data-Driven Marketing

Come discover the buzz behind numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.

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Buzzword Series: Marketing Automation

Join us as we debunk the buzz behind marketing automation and learn about the best practices to adopt to automate your marketing campaigns.

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Digital Marketing Demystified: Winning the Social Media Algorithms

Learn how to make the most out of your organic content, develop a social media calendar that works and measure the success of your organic posts.

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Intro to Facebook Ads | FREE Online Livestream

In this free, two-hour livestream, learn the basics of Facebook ads, and how to use them to grow your business.

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SEO Fundamentals Workshop Series

In this course, you'll learn the basics of how to analyze and improve your organic search performance on Google.

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Advanced Google Analytics Workshop | Online

Dive in and develop a sophisticated understanding of analysing data and growing your audience through Google Analytics.

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Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

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Buzzword Series: Attribution Modelling

Learn how attribution modelling helps you decide which channels deliver the best ROI and which models would best integrate with your marketing strategy.

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Google Ads Two Part Workshop Series

In this hands-on 2-part workshop series, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.

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Facebook Advertising Two-Part Bootcamp

Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.

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How to Fail a Startup in 6 Months

In this live webinar, we will go through 6 of the most common startup mistakes and how to avoid them.

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10 Digital Marketing Resources to Follow

Every digital marketer oughts to have a list of reliable resources to follow, but there are so many marketing resources are out there, it can make your head spin.

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Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

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Create a Content Strategy in 1 Day

Tell real stories to people who matter: find your readers, cater to your followers and stay consistent

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5 Content Marketing Myths That Are Holding You Back in 2020

Content marketing can be overwhelming to manage and there are so many misconceptions about what needs to be done. Join us as we debunk the five common content marketing myths!

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[PRESS PLAY] What's the Link? Link Building Strategies for SEO Success

Our SEO Expert will share with you strategies and best practices for link building to improve ranking.

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The Top 5 Skills You Need to Land a Role in Digital Marketing

Join us on for an interactive online conversation as we go through the top 5 skills you need to kick-start your digital marketing career.

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Intro to Social Media Strategy | FREE Online Livestream

In this free, two-hour livestream, learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

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Building a Successful E-Commerce Business

This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.

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Digital Marketing Bootcamp Series

Learn the fundamentals of a strong digital marketing strategy, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.

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[IN-PERSON] Search Marketing Bootcamp: SEO & SEM

This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

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5 Most Common Facebook Advertising Mistakes and How to Avoid Them

Join us on for an interactive online conversation as we go through the top 5 most common Facebook advertising mistakes and how to avoid them.

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5 Ways to Supercharge Your Email Marketing Campaigns

Join us on for an interactive online conversation as we go through 5 ways to supercharge your Email Marketing campaigns - and a few more ideas on how you can integrate email market

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Digital Marketing: Ask Admissions Anything

Come join us for the Digital Marketing: Ask Admissions Anything! Learn more about the courses we offer, the admissions process, and how it can help you achieve your goals!

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Social Media Analytics 101: Tracking the Metrics that Count | FREE Livestream

In this free, two-hour marketing analytics livestream, you’ll learn the basics of analyzing social media metrics to help guide marketing strategy, reach goals and connect with your

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Restart Your Career: Digital Marketing

In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Digital Marketing industry.

The Modern Digital Marketer - Oracle

The Modern Digital Marketer - Customer Focused option for Oracle JAPAC Enterprise Workshop

Free Workshop: Jumpstart Your Career in Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

INSEAD entrepreneurship forum Growth hacking 1 hour

INSEAD entrepreneurship forum Growth hacking 1 hour

How Side Hustles Can Help You Land Your Dream Job

Standing out in the hiring process is hard. Hear from Singapore leaders as they share how their passion projects and side hustles have helped them land the job.

Reinvent Your Career: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

GA x Pink Fest: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

Google Analytics One-day Bootcamp

Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.

So You Want To Teach at GA

Ever thought about teaching? Come hear from current instructors and team to discover what it's like to teach at General Assembly. Drinks and snacks provided!

Startup Playbook: Vietnam - Market Opportunities

Globalisation is, paradoxically, making the world a smaller place.

Digital Marketing Demystified: Improving Your Website’s Conversion Rate

Get ahead of the marketing game with our marketing expert Sotirios as we go through how to set goals for your website, and optimize layouts of your critical pages.

How to Build and Manage A Winning Digital Marketing Team

Walk away with clear strategies on how to build and grow the winning digital marketing team that can supercharge your next marketing campaign.

Marketing Week | Coming Up with Creative Marketing Ideas When You Feel Stuck

Join our resident marketing expert as he takes you through a tried and tested framework to generate creative marketing ideas and train your creative muscle on a regular basis.

Women Career Day: Shape Up Your Future

A full day of free workshops and talks about tech and digital skills exclusively for WOMEN.

Fast & Furious: How to Plan Your Digital Strategy in 15 Minutes

Join us in this 1 hour workshop as we share with you some tried and tested frameworks to build your online presence and start materialising your digital strategy in just 15 minutes

Will This Work? How to Evaluate the Profitability of an E-Commerce Idea

Join us for an hour long workshop where we will demystify E-Commerce dynamics and enable you to determine if your E-Commerce idea will work and bring it the profits you expect.

Top 10 Must-Have Digital Marketing Tools for Every Marketer

Join us in this 1-hour event as we go through a curated list of the top 10 most important digital marketing tools you can rely on to supercharge your productivity while saving time

So You Want To Be a Digital Marketer?

At this event, we will cover the steps that you need to take to get into the Digital Marketing industry.

Digital Marketing Remote (Online)

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

GA x Stone & Chalk: Intro to Social Media Strategy Workshop

Social Media is more important than ever, join GA for this exclusive introductory class for Stone & Chalk members.

Looking Ahead: Top Trends Influencing Consumer Behavior in 2022

Learn from our panel of experts as they share why it is important to understand the evolution of consumer preferences.

Intro to Google Analytics 4 | FREE Online Livestream

In this free, two-hour livestream, you’ll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.

Digital Marketing 101: Bringing Awareness to Your Brand | FREE Livestream

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

Google Analytics 101: Improving Your Bottom Line | FREE Livestream

In this free, two-hour livestream, you’ll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.

GA x UFLX presents: Intro to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

Beginner's 1-Stop Guide to Digital Marketing

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

Ace those Ads: Guide to Lead Generation Campaign Optimisation

Come join us to learn more about the best practices for setting up a lead generation campaign.

Ace those Ads: Guide to Facebook Ad Campaign Optimisation

So how do you optimize your ad campaigns to meet your marketing and business goals without exceeding your budget or using all your time? Come join this webinar to find out!

Marketing Week | Ace those Ads: Guide to Google Ads Campaign Optimisation

This event is perfect for marketers, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns.

Social Media Advertising – Learn How to Make Paid Advertising Work for You

You will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.

Ask Me Anything: A Panel of Digital Marketers

Join us n for a panel discussion with top marketers in Singapore

How to Launch a Career in Digital Marketing

At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

SEO Bootcamp: Growing Your Customer Base

In this hands-on workshop learn to grow your customer base efficiently by taking full advantage of the most cost effective channels – SEO (search engine optimisation).

Intro to Google Ads Bootcamp

This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.