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Sotirios Seridis

Digital Marketing Instructor, General Assembly

Singapore

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Upcoming:

Facebook Advertising 101: Making Facebook Advertising Pay

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

16
Mon, 16 December 7:00 - 9:30pm +08
Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

14
Tue, 14 January 7:00 - 9:30pm +08
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

22
Sat, 22 February 10:00 - 5:00pm +08

Previously (250):

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

96 Times

Facebook Advertising 101: Making Facebook Advertising Pay

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

17 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

14 Times

Co-Founders Matching Presents: Meet your Business Half

Co-Founders Matching Presents: Meet your Business Half

Co-Founders Matching is starting 2019 with our first "Meet your Business Half" networking event hosted at General Assembly Singapore!

14 Times

Intro to Google Ads

Intro to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

14 Times

Advanced Digital Marketing: Google Analytics Deep Dive

Advanced Digital Marketing: Google Analytics Deep Dive

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

11 Times

Growth Hacking Workshop

Growth Hacking Workshop

The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.

10 Times

SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

10 Times

Optimizing Websites and Landing Pages to Convert

Optimizing Websites and Landing Pages to Convert

Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.

8 Times

Bootcamp: Content Marketing

Bootcamp: Content Marketing

Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.

8 Times

Brand Strategy Workshop

Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

4 Times

Digital Marketing Immersive

Digital Marketing Immersive

Become a job-ready digital marketer with dedicated career search support in this 10-week, full-time course.

4 Times

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

3 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

3 Times

Building a Successful E-Commerce Business

Building a Successful E-Commerce Business

This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.

2 Times

Digital Marketing Bootcamp (2-Days)

Digital Marketing Bootcamp (2-Days)

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

2 Times

Email Marketing in the Age of Distraction

Email Marketing in the Age of Distraction

Learn how to create email campaigns that people open, read and love.

2 Times

Google Analytics One-day Bootcamp

Google Analytics One-day Bootcamp

Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.

GA x Pink Fest: Leap Into A Career in Marketing

GA x Pink Fest: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

Reinvent Your Career: Leap Into A Career in Marketing

Reinvent Your Career: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

How Side Hustles Can Help You Land Your Dream Job

How Side Hustles Can Help You Land Your Dream Job

Standing out in the hiring process is hard. Hear from Singapore leaders as they share how their passion projects and side hustles have helped them land the job.

INSEAD entrepreneurship forum Growth hacking 1 hour

INSEAD entrepreneurship forum Growth hacking 1 hour

INSEAD entrepreneurship forum Growth hacking 1 hour

Free Workshop: Jumpstart Your Career in Digital Marketing

Free Workshop: Jumpstart Your Career in Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

The Modern Digital Marketer - Oracle

The Modern Digital Marketer - Oracle

The Modern Digital Marketer - Customer Focused option for Oracle JAPAC Enterprise Workshop

Restart Your Career: Digital Marketing

Restart Your Career: Digital Marketing

In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Digital Marketing industry.

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

Intro to Google Ads Bootcamp

Intro to Google Ads Bootcamp

This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.

SEO Bootcamp: Growing Your Customer Base

SEO Bootcamp: Growing Your Customer Base

In this hands-on workshop learn to grow your customer base efficiently by taking full advantage of the most cost effective channels – SEO (search engine optimisation).

How to Launch a Career in Digital Marketing

How to Launch a Career in Digital Marketing

At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

Ask Me Anything: A Panel of Digital Marketers

Ask Me Anything: A Panel of Digital Marketers

Join us n for a panel discussion with top marketers in Singapore

Social Media Advertising – Learn How to Make Paid Advertising Work for You

Social Media Advertising – Learn How to Make Paid Advertising Work for You

You will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.

Google Ads Bootcamp

Google Ads Bootcamp

This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.

GA x UFLX presents: Intro to Digital Marketing

GA x UFLX presents: Intro to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

So You Want To Be a Digital Marketer?

So You Want To Be a Digital Marketer?

At this event, we will cover the steps that you need to take to get into the Digital Marketing industry.

Women Career Day: Shape Up Your Future

Women Career Day: Shape Up Your Future

A full day of free workshops and talks about tech and digital skills exclusively for WOMEN.

Startup Playbook: Vietnam - Market Opportunities

Startup Playbook: Vietnam - Market Opportunities

Globalisation is, paradoxically, making the world a smaller place.

So You Want To Teach at GA

So You Want To Teach at GA

Ever thought about teaching? Come hear from current instructors and team to discover what it's like to teach at General Assembly. Drinks and snacks provided!

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More