Sotirios Seridis Photo

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More

Sotirios Seridis

Founder, XYZ Lab

Singapore

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Upcoming:

Growth Hacking Bootcamp | Online

Growth Hacking Bootcamp | Online

The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.

27
Fri, 27 November 7:30 - 1:30am EST
Growth Hacking for Beginners | Online

Growth Hacking for Beginners | Online

Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.

2
Wed, 2 December 4:00 - 6:30am EST
Buzzword Series: Bidding Strategies Demystified

Buzzword Series: Bidding Strategies Demystified

Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!

9
Wed, 9 December 5:30 - 6:30am EST
Free Intro to Digital Marketing Class Online

Free Intro to Digital Marketing Class Online

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

10
Thu, 10 December 8:00 - 10:00pm EST
Google Analytics Bootcamp | Online

Google Analytics Bootcamp | Online

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends.

11
Fri, 11 December 7:30 - 1:30am EST
Instagram Masterclass

Instagram Masterclass

Learn the ins and outs of managing and growing your brand's presence on Instagram!

17
Thu, 17 December 8:00 - 10:00pm EST
Google Ads Full Day Workshop | Online

Google Ads Full Day Workshop | Online

In this hands on workshop, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.

18
Fri, 18 December 7:30 - 1:30am EST
Search Marketing Bootcamp: SEO & SEM

Search Marketing Bootcamp: SEO & SEM

This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

8
Fri, 8 January 8:00 - 2:00am EST
Optimizing Websites and Landing Pages to Convert | Online

Optimizing Websites and Landing Pages to Convert | Online

Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.

12
Tue, 12 January 4:00 - 6:30am EST
Create a Content Marketing Strategy in One Day | Online

Create a Content Marketing Strategy in One Day | Online

Learn how to develop and build your content marketing strategy in this one-day bootcamp.

13
Wed, 13 January 8:00 - 2:00am EST
Getting Started with Google Tag Manager | Online

Getting Started with Google Tag Manager | Online

This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

4
Thu, 4 February 4:00 - 6:30am EST
Getting Started with Google Data Studio | Online

Getting Started with Google Data Studio | Online

Learn the basics of Google's new and impressive data visualisation tool, Data Studio.

8
Mon, 8 February 4:00 - 6:30am EST
Optimizing Websites and Landing Pages to Convert | Online

Optimizing Websites and Landing Pages to Convert | Online

Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.

2
Tue, 2 March 4:00 - 6:30am EST

Previously (513):

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

100 Times

Free Intro to Digital Marketing Class.

Free Intro to Digital Marketing Class.

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

29 Times

Optimizing Websites and Landing Pages to Convert | Online

Optimizing Websites and Landing Pages to Convert | Online

Learn how to optimize your company or personal brand’s landing page and website: Make it bold, make it simple, make it stick.

28 Times

Facebook Advertising 101: Making Facebook Advertising Pay

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

25 Times

Free Intro to Digital Marketing Class Online

Free Intro to Digital Marketing Class Online

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

25 Times

Growth Hacking Bootcamp | Online

Growth Hacking Bootcamp | Online

The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.

23 Times

Getting Started with Google Data Studio | Online

Getting Started with Google Data Studio | Online

Learn the basics of Google's new and impressive data visualisation tool, Data Studio.

20 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

17 Times

Co-Founders Matching Presents: Meet your Business Half

Co-Founders Matching Presents: Meet your Business Half

Co-Founders Matching is starting 2019 with our first "Meet your Business Half" networking event hosted at General Assembly Singapore!

16 Times

Introduction to Google Ads

Introduction to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

15 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

14 Times

Growth Hacking for Beginners | Online

Growth Hacking for Beginners | Online

Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.

13 Times

SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

11 Times

Advanced Digital Marketing: Google Analytics Deep Dive

Advanced Digital Marketing: Google Analytics Deep Dive

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

11 Times

Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

8 Times

Bootcamp: Content Marketing

Bootcamp: Content Marketing

Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.

8 Times

Advanced Google Ads Workshop | Online

Advanced Google Ads Workshop | Online

Learn how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for paid: Ad schedules.

7 Times

Buzzword Series: Bidding Strategies Demystified

Buzzword Series: Bidding Strategies Demystified

Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!

6 Times

Digital Marketing Immersive

Digital Marketing Immersive

Launch a high-growth digital marketing career. Build fluency in essential skills through this 10-week, full-time program.

6 Times

Instagram Masterclass

Instagram Masterclass

Learn the ins and outs of managing and growing your brand's presence on Instagram!

6 Times

Search Marketing Bootcamp: SEO & SEM

Search Marketing Bootcamp: SEO & SEM

This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

6 Times

Create a Content Marketing Strategy in One Day | Online

Create a Content Marketing Strategy in One Day | Online

Learn how to develop and build your content marketing strategy in this one-day bootcamp.

6 Times

Facebook Advertising for the Win | Online

Facebook Advertising for the Win | Online

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

6 Times

Getting Started with Google Tag Manager | Online

Getting Started with Google Tag Manager | Online

This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

6 Times

Google Ads Full Day Workshop | Online

Google Ads Full Day Workshop | Online

In this hands on workshop, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.

6 Times

Google Analytics Bootcamp | Online

Google Analytics Bootcamp | Online

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends.

6 Times

Buzzword Series: Omnichannel Marketing

Buzzword Series: Omnichannel Marketing

In this live webinar, we will run through the steps you need to take to develop an Omnichannel marketing strategy.

6 Times

Buzzword Series: Growth Hacking

Buzzword Series: Growth Hacking

Join us as we dive into the fundamentals of growth hacking, why it's such a hot buzzword and how it can easily be implemented.

6 Times

Buzzword Series: Marketing Automation

Buzzword Series: Marketing Automation

Join us as we debunk the buzz behind marketing automation and learn about the best practices to adopt to automate your marketing campaigns.

6 Times

Buzzword Series: Data-Driven Marketing

Buzzword Series: Data-Driven Marketing

Come discover the buzz behind numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.

6 Times

Buzzword Series: Attribution Modelling

Buzzword Series: Attribution Modelling

Learn how attribution modelling helps you decide which channels deliver the best ROI and which models would best integrate with your marketing strategy.

4 Times

Brand Strategy Workshop

Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

4 Times

10 Digital Marketing Resources to Follow

10 Digital Marketing Resources to Follow

Every digital marketer oughts to have a list of reliable resources to follow, but there are so many marketing resources are out there, it can make your head spin.

3 Times

How to Fail a Startup in 6 Months

How to Fail a Startup in 6 Months

In this live webinar, we will go through 6 of the most common startup mistakes and how to avoid them.

3 Times

The Top 5 Skills You Need to Land a Role in Digital Marketing

The Top 5 Skills You Need to Land a Role in Digital Marketing

Join us on for an interactive online conversation as we go through the top 5 skills you need to kick-start your digital marketing career.

3 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

3 Times

5 Content Marketing Myths That Are Holding You Back in 2020

5 Content Marketing Myths That Are Holding You Back in 2020

Content marketing can be overwhelming to manage and there are so many misconceptions about what needs to be done. Join us as we debunk the five common content marketing myths!

3 Times

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

3 Times

5 Ways to Supercharge Your Email Marketing Campaigns

5 Ways to Supercharge Your Email Marketing Campaigns

Join us on for an interactive online conversation as we go through 5 ways to supercharge your Email Marketing campaigns - and a few more ideas on how you can integrate email market

2 Times

Digital Marketing Bootcamp Series

Digital Marketing Bootcamp Series

In this 2-day workshop you will create end-a to-end digital marketing campaign using the latest marketing techniques to promote your business or service & drive measurable results.

2 Times

5 Most Common Facebook Advertising Mistakes and How to Avoid Them

5 Most Common Facebook Advertising Mistakes and How to Avoid Them

Join us on for an interactive online conversation as we go through the top 5 most common Facebook advertising mistakes and how to avoid them.

2 Times

Building a Successful E-Commerce Business

Building a Successful E-Commerce Business

This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.

2 Times

Effective Email Marketing: Capturing Customers in the Age of Distraction

Effective Email Marketing: Capturing Customers in the Age of Distraction

Learn how to create email campaigns that people open, read and love.

2 Times

Digital Marketing: Ask Admissions Anything

Digital Marketing: Ask Admissions Anything

Come join us for the Digital Marketing: Ask Admissions Anything! Learn more about the courses we offer, the admissions process, and how it can help you achieve your goals!

2 Times

Free Workshop: Jumpstart Your Career in Digital Marketing

Free Workshop: Jumpstart Your Career in Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

GA x Pink Fest: Leap Into A Career in Marketing

GA x Pink Fest: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

So You Want To Teach at GA

So You Want To Teach at GA

Ever thought about teaching? Come hear from current instructors and team to discover what it's like to teach at General Assembly. Drinks and snacks provided!

INSEAD entrepreneurship forum Growth hacking 1 hour

INSEAD entrepreneurship forum Growth hacking 1 hour

INSEAD entrepreneurship forum Growth hacking 1 hour

How Side Hustles Can Help You Land Your Dream Job

How Side Hustles Can Help You Land Your Dream Job

Standing out in the hiring process is hard. Hear from Singapore leaders as they share how their passion projects and side hustles have helped them land the job.

Women Career Day: Shape Up Your Future

Women Career Day: Shape Up Your Future

A full day of free workshops and talks about tech and digital skills exclusively for WOMEN.

Startup Playbook: Vietnam - Market Opportunities

Startup Playbook: Vietnam - Market Opportunities

Globalisation is, paradoxically, making the world a smaller place.

GA x UFLX presents: Intro to Digital Marketing

GA x UFLX presents: Intro to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

Social Media Advertising – Learn How to Make Paid Advertising Work for You

Social Media Advertising – Learn How to Make Paid Advertising Work for You

You will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.

Ask Me Anything: A Panel of Digital Marketers

Ask Me Anything: A Panel of Digital Marketers

Join us n for a panel discussion with top marketers in Singapore

So You Want To Be a Digital Marketer?

So You Want To Be a Digital Marketer?

At this event, we will cover the steps that you need to take to get into the Digital Marketing industry.

How to Launch a Career in Digital Marketing

How to Launch a Career in Digital Marketing

At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

Reinvent Your Career: Leap Into A Career in Marketing

Reinvent Your Career: Leap Into A Career in Marketing

See the strategies that drive today’s biggest brands.

Google Analytics One-day Bootcamp

Google Analytics One-day Bootcamp

Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.

Intro to Google Ads Bootcamp

Intro to Google Ads Bootcamp

This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.

Restart Your Career: Digital Marketing

Restart Your Career: Digital Marketing

In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Digital Marketing industry.

SEO Bootcamp: Growing Your Customer Base

SEO Bootcamp: Growing Your Customer Base

In this hands-on workshop learn to grow your customer base efficiently by taking full advantage of the most cost effective channels – SEO (search engine optimisation).

The Modern Digital Marketer - Oracle

The Modern Digital Marketer - Oracle

The Modern Digital Marketer - Customer Focused option for Oracle JAPAC Enterprise Workshop

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More