Sotirios Seridis
Founder, XYZ Lab
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the worldâs leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the worldâs major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies â including some of the worldâs biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
Upcoming:
Google Analytics 4 1-Day Fundamentals Workshop
In this 1-day workshop, youâll learn how to increase your efficacy as data-driven marketer with Google Analytics 4 â and maximise success.
Previously (828):
Intro to Digital Marketing
In this hands-on introductory workshop, youâll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
100 Times
Optimizing Websites and Landing Pages to Convert | Online
Learn how to optimize your company or personal brandâs landing page and website: Make it bold, make it simple, make it stick.
49 Times
Getting Started with Google Data Studio | Online
Learn the basics of Google's new and impressive data visualisation tool, Data Studio.
46 Times
Intro to Digital Marketing | FREE Online Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
39 Times
Growth Hacking Bootcamp | Online
The success of every company lies in its customer base. This one day workshop will help you improve your ability and implement a marketing strategy to attract target customers.
35 Times
Free Intro to Digital Marketing Class.
In this hands-on introductory workshop, youâll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
29 Times
Google Ads Full Day Workshop | Online
In this hands on workshop, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.
27 Times
Facebook Advertising 101: Making Facebook Advertising Pay
Youâll learn why Facebook advertising is so valuable and the most important things you need to know so that you donât waste your money.
25 Times
Facebook Advertising Bootcamp | Online
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
19 Times
Co-Founders Matching Presents: Meet your Business Half
Co-Founders Matching is starting 2021 with our first virtual "Meet your Business Half" networking event hosted by General Assembly Singapore!
18 Times
Google Analytics Bootcamp | Online
Learn how to use your Google Analytics to get real insights into your websiteâs visitors, their behaviour and any patterns and trends.
18 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
17 Times
Search Marketing Bootcamp: SEO & SEM | Online
This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.
16 Times
Introduction to Google Ads
Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your adâs success.
15 Times
Advanced Google Ads Workshop | Online
Learn how to run advanced campaigns through Google Ads: Dynamic Ads, Google Shopping, Remarketing & RLSA, Smart Placements. Along with advanced concepts for paid: Ad schedules.
15 Times
Growth Hacking for Beginners | Online
Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.
14 Times
Effective Email Marketing: Capturing Customers in the Age of Distraction
Learn how to create email campaigns that people open, read and love.
14 Times
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
14 Times
Facebook Advertising for the Win | Online
In this workshop you will get insights and practical lessons from the field, youâll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
12 Times
Getting Started with Google Tag Manager | Online
This 3 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.
12 Times
SEO Training for Startups & Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
11 Times
Advanced Digital Marketing: Google Analytics Deep Dive
Learn how to use your Google Analytics to get real insights into your websiteâs visitors, their behavior and any patterns and trends.
11 Times
Intro to SEO | FREE Online Livestream
In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.
9 Times
Create a Content Marketing Strategy in One Day | Online
Learn how to develop and build your content marketing strategy in this one-day bootcamp.
9 Times
Master LinkedIn Advertising for B2B Marketing Success
Learn how to make the most of LinkedIn advertising and make the best use of LinkedIn organic outreach opportunities.
9 Times
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
9 Times
Bootcamp: Content Marketing
Learn how to develop an end-to-end content marketing plan in this one-day bootcamp.
8 Times
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
8 Times
Digital Marketing Demystified: Winning the SEO Game
Learn what matters for modern SEO, how to develop SEO-friendly content, get started with structured snippets and link building.
6 Times
Alternative Advertising Platforms - Going Beyond Facebook and Google
Explore advertising options beyond Google and Facebook, such as TikTok Ads, Twitter Ads, Pinterest Ads and native advertising.
6 Times
Digital Marketing Immersive
Launch a high-growth digital marketing career. Build fluency in essential skills through this 10-week, full-time program.
6 Times
Instagram Masterclass
Learn the ins and outs of managing and growing your brand's presence on Instagram!
6 Times
Advanced Facebook Ads Workshop | Online
This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques.
6 Times
Intro to Google Analytics | FREE Online Livestream
In this free, two-hour livestream, youâll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.
6 Times
Tech Week | Bridging The Gap between Online and Offline Data
In this webinar, discover how you can close the gap between online and offline data for your company and the best practices that can be approached for this strategy.
6 Times
Digital Marketing Demystified: Measuring Branding Success
Join our expert, Sotirios Seridis, as we demystify the mystery of measuring your branding efforts.
6 Times
Buzzword Series: Bidding Strategies Demystified
Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!
6 Times
Buzzword Series: Data-Driven Marketing
Come discover the buzz behind numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.
6 Times
Buzzword Series: Marketing Automation
Join us as we debunk the buzz behind marketing automation and learn about the best practices to adopt to automate your marketing campaigns.
6 Times
Buzzword Series: Growth Hacking
Join us as we dive into the fundamentals of growth hacking, why it's such a hot buzzword and how it can easily be implemented.
6 Times
Buzzword Series: Omnichannel Marketing
In this live webinar, we will run through the steps you need to take to develop an Omnichannel marketing strategy.
6 Times
SEO Fundamentals Workshop Series
In this course, you'll learn the basics of how to analyze and improve your organic search performance on Google.
5 Times
Advanced Google Analytics Workshop | Online
Dive in and develop a sophisticated understanding of analysing data and growing your audience through Google Analytics.
5 Times
Digital Marketing Demystified: Winning the Social Media Algorithms
Learn how to make the most out of your organic content, develop a social media calendar that works and measure the success of your organic posts.
5 Times
Intro to Facebook Ads | FREE Online Livestream
In this free, two-hour livestream, learn the basics of Facebook ads, and how to use them to grow your business.
5 Times
Buzzword Series: Attribution Modelling
Learn how attribution modelling helps you decide which channels deliver the best ROI and which models would best integrate with your marketing strategy.
4 Times
Brand Strategy Workshop
This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.
4 Times
The Top 5 Skills You Need to Land a Role in Digital Marketing
Join us on for an interactive online conversation as we go through the top 5 skills you need to kick-start your digital marketing career.
3 Times
Facebook Advertising Two-Part Bootcamp
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
3 Times
Google Analytics 4 1-Day Fundamentals Workshop
In this 1-day workshop, youâll learn how to increase your efficacy as data-driven marketer with Google Analytics 4 â and maximise success.
3 Times
Google Ads Two Part Workshop Series
In this hands-on 2-part workshop series, walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your spending.
3 Times
5 Content Marketing Myths That Are Holding You Back in 2020
Content marketing can be overwhelming to manage and there are so many misconceptions about what needs to be done. Join us as we debunk the five common content marketing myths!
3 Times
How to Fail a Startup in 6 Months
In this live webinar, we will go through 6 of the most common startup mistakes and how to avoid them.
3 Times
10 Digital Marketing Resources to Follow
Every digital marketer oughts to have a list of reliable resources to follow, but there are so many marketing resources are out there, it can make your head spin.
3 Times
Create a Content Strategy in 1 Day
Tell real stories to people who matter: ďŹnd your readers, cater to your followers and stay consistent
3 Times
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your websiteâs visitors, their behavior and any patterns and trends.
3 Times
Intro to Social Media Strategy | FREE Online Livestream
In this free, two-hour livestream, learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
2 Times
Building a Successful E-Commerce Business
This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.
2 Times
Digital Marketing Bootcamp Series
Learn the fundamentals of a strong digital marketing strategy, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.
2 Times
![[IN-PERSON] Search Marketing Bootcamp: SEO & SEM](https://ga-core.s3.amazonaws.com/production/uploads/program/default_image/13516/Marketing_Google_Ad_Word_Target__1_.jpg)
[IN-PERSON] Search Marketing Bootcamp: SEO & SEM
This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.
2 Times
5 Most Common Facebook Advertising Mistakes and How to Avoid Them
Join us on for an interactive online conversation as we go through the top 5 most common Facebook advertising mistakes and how to avoid them.
2 Times
5 Ways to Supercharge Your Email Marketing Campaigns
Join us on for an interactive online conversation as we go through 5 ways to supercharge your Email Marketing campaigns - and a few more ideas on how you can integrate email market
2 Times
Digital Marketing: Ask Admissions Anything
Come join us for the Digital Marketing: Ask Admissions Anything! Learn more about the courses we offer, the admissions process, and how it can help you achieve your goals!
2 Times
Social Media Analytics 101: Tracking the Metrics that Count | FREE Livestream
In this free, two-hour marketing analytics livestream, youâll learn the basics of analyzing social media metrics to help guide marketing strategy, reach goals and connect with your
2 Times
![[PRESS PLAY] What's the Link? Link Building Strategies for SEO Success](https://ga-core.s3.amazonaws.com/production/uploads/program/default_image/16974/4.jpeg)
[PRESS PLAY] What's the Link? Link Building Strategies for SEO Success
Our SEO Expert will share with you strategies and best practices for link building to improve ranking.
2 Times
The Modern Digital Marketer - Oracle
The Modern Digital Marketer - Customer Focused option for Oracle JAPAC Enterprise Workshop
Free Workshop: Jumpstart Your Career in Digital Marketing
In this hands-on introductory workshop, youâll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
INSEAD entrepreneurship forum Growth hacking 1 hour
INSEAD entrepreneurship forum Growth hacking 1 hour
How Side Hustles Can Help You Land Your Dream Job
Standing out in the hiring process is hard. Hear from Singapore leaders as they share how their passion projects and side hustles have helped them land the job.
Reinvent Your Career: Leap Into A Career in Marketing
See the strategies that drive todayâs biggest brands.
GA x Pink Fest: Leap Into A Career in Marketing
See the strategies that drive todayâs biggest brands.
Google Analytics One-day Bootcamp
Learn how to decode Google Analytics in order to generate actionable insights from your reports. Become a more effective digital marketer by using website data to make decisions.
So You Want To Teach at GA
Ever thought about teaching? Come hear from current instructors and team to discover what it's like to teach at General Assembly. Drinks and snacks provided!
Startup Playbook: Vietnam - Market Opportunities
Globalisation is, paradoxically, making the world a smaller place.
Women Career Day: Shape Up Your Future
A full day of free workshops and talks about tech and digital skills exclusively for WOMEN.
Digital Marketing Demystified: Improving Your Websiteâs Conversion Rate
Get ahead of the marketing game with our marketing expert Sotirios as we go through how to set goals for your website, and optimize layouts of your critical pages.
How to Build and Manage A Winning Digital Marketing Team
Walk away with clear strategies on how to build and grow the winning digital marketing team that can supercharge your next marketing campaign.
Marketing Week | Coming Up with Creative Marketing Ideas When You Feel Stuck
Join our resident marketing expert as he takes you through a tried and tested framework to generate creative marketing ideas and train your creative muscle on a regular basis.
So You Want To Be a Digital Marketer?
At this event, we will cover the steps that you need to take to get into the Digital Marketing industry.
Fast & Furious: How to Plan Your Digital Strategy in 15 Minutes
Join us in this 1 hour workshop as we share with you some tried and tested frameworks to build your online presence and start materialising your digital strategy in just 15 minutes
Will This Work? How to Evaluate the Profitability of an E-Commerce Idea
Join us for an hour long workshop where we will demystify E-Commerce dynamics and enable you to determine if your E-Commerce idea will work and bring it the profits you expect.
Top 10 Must-Have Digital Marketing Tools for Every Marketer
Join us in this 1-hour event as we go through a curated list of the top 10 most important digital marketing tools you can rely on to supercharge your productivity while saving time
Digital Marketing Remote (Online)
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
GA x UFLX presents: Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
GA x Stone & Chalk: Intro to Social Media Strategy Workshop
Social Media is more important than ever, join GA for this exclusive introductory class for Stone & Chalk members.
Looking Ahead: Top Trends Influencing Consumer Behavior in 2022
Learn from our panel of experts as they share why it is important to understand the evolution of consumer preferences.
SEO Bootcamp: Growing Your Customer Base
In this hands-on workshop learn to grow your customer base efficiently by taking full advantage of the most cost effective channels â SEO (search engine optimisation).
Digital Marketing 101: Bringing Awareness to Your Brand | FREE Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
Google Analytics 101: Improving Your Bottom Line | FREE Livestream
In this free, two-hour livestream, youâll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.
Intro to Google Analytics 4 | FREE Online Livestream
In this free, two-hour livestream, youâll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.
Beginner's 1-Stop Guide to Digital Marketing
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
Ace those Ads: Guide to Lead Generation Campaign Optimisation
Come join us to learn more about the best practices for setting up a lead generation campaign.
Ace those Ads: Guide to Facebook Ad Campaign Optimisation
So how do you optimize your ad campaigns to meet your marketing and business goals without exceeding your budget or using all your time? Come join this webinar to find out!
Marketing Week | Ace those Ads: Guide to Google Ads Campaign Optimisation
This event is perfect for marketers, small business owners or anyone who is interested in learning more about creating effective Google Ads Campaigns.
Social Media Advertising â Learn How to Make Paid Advertising Work for You
You will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.
Ask Me Anything: A Panel of Digital Marketers
Join us n for a panel discussion with top marketers in Singapore
Intro to Google Ads Bootcamp
This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Restart Your Career: Digital Marketing
In this special edition of Restart Your Career event, we will cover the steps that you need to take to get into the Digital Marketing industry.