Want to thrive in an AI-first world? Our FREE Survival Skills Series gives you new tools to add to your kit.

AI is already reshaping hiring and talent development. Download the State of Tech Talent 2026 for global insights on what's working.



    Begin your learning Pathway

    AI Fundamentals

    Take individual courses or combine them to build end-to-end AI capability for the modern workplace.



    Begin your learning Pathway

    AI Data Analytics

    Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.



    Begin your learning Pathway

    AI & Machine Learning

    Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.



    Begin your learning Pathway

    AI Product Management

    Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.



    Begin your learning Pathway

    AI Software Engineering

    Take individual courses or combine them to master the complete AI software engineering stack.



    Begin your learning Pathway

    AI Experience & Design

    Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

    Get More Info
    Sotirios Seridis Photo

    Sotirios Seridis

    Founder, XYZ Lab

    Singapore

    Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

    Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

    Coming up near you

    Want to teach at ga?

    Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time
or part-time.

    Learn More