Buzzword Series: Attribution Modelling | Online
About this event
Attribution Modelling is a buzzword we hear all the time. What does this mean to a digital marketer? It is important to have a good understanding of attribution modelling to gain a critical advantage of analysing your marketing efforts.
In this live webinar, we are going to cover what it is, the different attribution models, and how each framework assigns different values for each marketing channel. We will explain how attribution modelling can help you decide which channels deliver the best ROI and benefits in your campaigns, and which models would best integrate with your marketing strategy.