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Google and Facebook have dominated the paid ad industry for a while now and there are ongoing conversations on whether they are reaching a saturation point, amongst other concerns. While these platforms are unlikely to go anywhere anytime soon, if you are a business that is looking for opportunities to reach new customers, diversify and expand your advertising options to minimise risks or simply to reduce advertising costs without compromising on results, then it is time for you to consider alternative PPC advertising platforms.
In this session you will learn how to declutter the competitive digital media space to select the appropriate channel alternatives that can give you a competitive advantage. You will explore up and coming advertising platforms such as Tik Tok, Twitter, Pinterest and understand native advertising in detail. Discover the pros and cons of each platform, as well as everything you need to get started!
Basic familiarity with digital marketing concepts and advertising will be advantageous.
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