AI for all: Real skills that transform every role. Our AI Academy is here.

AI for all: Real skills that transform every role. Our AI Academy for enterprises and individuals is here.

    Get More Info
    Tech Week | Bridging The Gap between Online and Offline Data

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Tech Week | Bridging The Gap between Online and Offline Data | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    With the increasing adoption of digital channels, marketers have been battling the persistent problem of plugging the data gap between online and offline channels. While e-commerce has created an abundance of granular data on consumer’s online browsing behaviour, data from physical stores still remain a data black hole.

    By bridging this gap, retailers can better target their marketing and brand-building efforts across multiple customer touch points. This is done in a multitude of ways including cross-channel marketing, integrating online and offline stores and location-based targeting. Forward-thinking brands that are now integrating their online and offline propositions to meet the changing demands of consumers and better position themselves to use everything they know about a shopper to deliver a tailored experience to consumers.

    In this webinar, discover how you can close the gap between online and offline data for your company and the best practices that can be approached for this strategy.

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.