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With the increasing adoption of digital channels, marketers have been battling the persistent problem of plugging the data gap between online and offline channels. While e-commerce has created an abundance of granular data on consumer’s online browsing behaviour, data from physical stores still remain a data black hole.
By bridging this gap, retailers can better target their marketing and brand-building efforts across multiple customer touch points. This is done in a multitude of ways including cross-channel marketing, integrating online and offline stores and location-based targeting. Forward-thinking brands that are now integrating their online and offline propositions to meet the changing demands of consumers and better position themselves to use everything they know about a shopper to deliver a tailored experience to consumers.
In this webinar, discover how you can close the gap between online and offline data for your company and the best practices that can be approached for this strategy.