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    Reinvent Your Career: Leap Into A Career in Marketing

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Reinvent Your Career: Leap Into A Career in Marketing | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    tep into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    Break down the components of a digital marketing campaign.
    Survey today’s digital marketing landscape and its career opportunities.
    Learn to approach a marketing campaign by identifying your objectives first.
    Get hands-on practice identifying key performance indicators (KPIs).
    Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit  or level up on the job in our on-campus  Digital Marketing workshop.  

    Prereqs & Preparation

    Watch the following 5 videos (3 min total)
    Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
    KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o
    Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
    Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
    Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

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