Be a Savvy Digital Marketer
From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.
How paid, organic, search-engine, and content marketing helps you reach a target audience.
The art of using landing pages to transform interested prospects into customers.
Ways of using email-marketing techniques to engage users — and keep them coming back.
Measuring campaign performance with analytics and KPIs, and using them to drive improvements.
Online Learning, Done Differently
or: Why This is an Online Course You’ll Actually Complete
Work 1:1 with a Mentor
We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work. Your mentor pushes you to meet your goals, and excel in the process.
Learn from Anywhere, On Your Schedule
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
We’ll Keep You Engaged
Online courses can start off great, but staying motivated can be a challenge. Ours links you with one of our course producers, who helps you maintain the connection. They can answer your questions, help you in a pinch — or just chat.
On The Line
In providing insight and support to you during the course, our mentors have one aim: to help you get the most out of your experience.
Alyssa Ackerman Mentor, Digital Marketing
- Currently an Expert-in-Residence for GA Digital Marketing courses
- Has agency, startup, and nonprofit experience, with stints at SapientNitro, LiveFyre, and Q LTD
Seiya Vogt Mentor, Digital Marketing
- Currently the Performance Marketing Manager at Bitly
- Previously the Marketing Lead at General Assembly, where he helped launch the GA Circuits product
Joe Anhalt Mentor, Digital Marketing
- Fifth hire at Spothero, and the first marketing hire at Interior Define, where he is a Marketing Manager
- Has taught multiple GA classes on Digital Marketing at GA Chicago
What You’ll Learn
GA’s Digital Marketing Framework and the “Funnel”
Learn how to set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant for you.
Customer Acquisition and Channels
Learn how to use various channels - paid, search, content, social and more - to acquire customers.
Conversion and Retention Marketing
Learn how to generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
Measurement and Metrics
Learn how setting KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.
Having one-on-one conversations weekly with my mentor to guide, support, and encourage me through that journey was a valuable feature to Circuits!
Davina Mulimbi, Circuits Alum
Jan 19 - Feb 23
Payment plans available
Jan 26 - Mar 02
Payment plans available
Get the info from an expert
Dive deep into the curriculum, the course structure, and what you can achieve in 10 weeks—straight from a course mentor.
We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses.
What is the price of the course? Do you offer payment plans?
The price of the course is $750. Most students choose to pursue a 3-part payment plan with a deposit of $250 and then 2 additional installments of $250. We are more than happy to set up a customized plan for you based on your individual needs.
Do Circuits students get a discount towards other courses at GA?
Yes! We want to help make lifelong learning as easy and accessible for you as possible. Circuits alumni can choose from one of three great perks:
- Get 10% off an additional Circuits course OR
- Receive $200 towards a single Part-Time, On-Campus course OR
- Apply 75% of your completed Circuit tuition towards the cost of a Full-Time, On-Campus Immersive course.
Email firstname.lastname@example.org for more information!
I work full-time, can I still take this course?
Yes! This course was built with flexibility in mind allowing you to complete the content and meet with mentors on your schedule. Going through the course materials and the weekly projects can be done anytime during the week and takes about 6-8 hours. More than 85% of our students are employed full-time.
Are there specific class times?
Most of the course content is taught asynchronously through videos, quizzes, slideshows and projects, but there are also weekly one-on-one meetings with your mentor (you’ll be able to choose the time that works best for you).
Who are the mentors? How does mentorship work?
The mentors are all working professionals who are experts in their fields. Each class has the opportunity to work with a number of different mentors. Your mentors will:
- Help you set goals for the course, and then make sure you’re on-track to meet them.
- Meet with you in one-on-one meetings, to go over your work and overall progress.
- Answer any questions you might have as you get through the course content.
Does this course have any restrictions?
Yes, this program is not open to enrollments for individuals who plan to take the course from the following US states: Alabama, Nebraska, Oklahoma, Utah, Wisconsin, and Wyoming.
Dig Deeper Into The Curriculum
We have sent a copy of our course syllabus to your email.
If you have any other questions about the course, please call us at +1 503 908 5029 or email admissions.