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Digital Marketing

Get started launching multi-channel brand, acquisition, and retention campaigns. 

Enhance your job performance or indulge your creative curiosity. Digital Marketing On Demand is a fun, flexible learning path that gives you a robust introduction to digital marketing fundamentals.

Skill up when you want, where you want on our dynamic online platform. Expert mentors keep you motivated with guidance and feedback in convenient 1:1 sessions. 

Hone techniques in segmentation, customer insight, CRM, analytics, automation, and more. Apply new skills to work or passion projects as you go!

Buy Now Request Program Guide

AT-A-GLANCE BENEFITS
  • Premium content by experts

  • 53 unique lessons

  • 5 1:1 mentor sessions

  • Flexible, self-led format

  • Downloadable lesson guides

  • Quizzes

  • Skills assessment

  • Portfolio-ready project creation 

  • Device-friendly platform

  • 12-month access 

  • Letter of completion

Hundreds of global companies choose GA to train their teams. Here are just a few of them.
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Get Ahead With GA’s Proven Learning Path 

Our expert-crafted lessons and readily accessible mentors help you grow your professional toolkit. Learn on a schedule that works for you with 12-month access to our dynamic platform that’s available on any device, 24/7.

After completing this program, you’ll be able to:

  • Apply core digital marketing skills like market research, SEO, and funnel optimization on the job.

  • Launch multi-channel brand, acquisition, and retention campaigns.

  • Add new skills to your resume and advance your career.

Prefer to learn with an instructor? Check out our part-time Digital Marketing course, available on campus or online.

Immediate Impact on the Job: Inside Our Learning Path

Customer Insight

  • Market research
  • Audience segmentation
  • Developing and using personas
  • Mapping the customer journey

Creative and Content

  • Setting objectives
  • Writing briefs
  • Adhering to brand
  • Content strategy and creation
  • Audience, channels, and devices
  • Delivering creative feedback

Marketing Channels

  • Social media
  • Display advertising
  • Digital video
  • Traditional media
  • Direct channels (SEM/SEO)
  • Owned media
  • Retail marketing
  • Earned media
  • Emerging channels

Analytics

  • Measuring business impact (LTV, CAC, ROI)
  • KPIs by marketing funnel stage
  • KPIs by marketing channel
  • Cohort analysis
  • Testing
  • Optimization
  • Multi-touch attribution

Marketing Technology

  • CRM and personalization
  • Analytics
  • Measurement
  • Testing and optimization for CMS
  • Marketing automation
  • Ad tech
  • Data management
  • eCommerce

Employer Sponsorship

Use your company’s education benefits to cover the cost of this program. We can send you an Employer Sponsorship package to show your manager the advantages of learning with GA.

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Individualized Mentor Support

You don’t have to go it alone. Complement your self-led journey with guidance and feedback when you need it.

During five 1:1 sessions, GA’s expert mentors can:

  • Troubleshoot complex concepts.

  • Provide portfolio project feedback.

  • Help you apply new skills to your job.

  • Offer insights on industry careers.

Build a learning roadmap, stay motivated, and make the most of your experience with the help of GA’s dedicated team.

Bonus: Free Certification Assessment

This program includes free access to the Certified Marketer Level 1 (CM1) assessment, study guide, and practice assessment — a $200 value. Evaluate your skills in areas including creative development, analytics, and multi-touch attribution. 

Your personal CM1 score report offers insight into your strengths and weaknesses. Qualifying scores of 30+ out of 45 receive the prestigious CM1 Credential, recognized by top companies around the world.*

CM1 was developed with global leaders and CMOs from the Marketing Standards Board to provide objective performance standards in the field. More than 20,000 professionals around the world have taken CM1 to date.  
 

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“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”

Jean-Claude Le Grand
L’Oréal’s Executive Vice President of Human Relations

Approved by the Marketing Standards Board

This program was created with the Marketing Standards Board, a group of industry executives working to establish universal standards for success in the field. The Board created the Marketing Career Framework and Certified Marketer assessments to define key skills and transparent pathways for marketing careers and facilitate talent hiring and development.

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Google
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Marketing Standards Board Member Vikram Bhaskaran Headshot 082319
Vikram Bhaskaran
Position
Head of Market Development
Company
Pinterest
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Marketing Standards Board Member Matt Delre Headshot 082319
Matt DelRe
Position
Director of Performance Solutions
Company
Google
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Marketing Standards Board Member Marie Gulin-Merle Headshot 082319
Marie Gulin-Merle
Position
Chief Marketing Officer
Company
Calvin Klein
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Marketing Standards Board Member Ben Harrell Headshot 082319
Ben Harrell
Position
Chief Marketing Officer
Company
Priceline
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Marketing Standards Board Member Gail Horwood Headshot 082319
Gail Horwood
Position
Chief Marketing Officer
Company
Kellogg North America
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Marketing Standards Board Member Joy Howard Headshot 082319
Joy Howard
Position
Chief Marketing Officer
Company
Lyft
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Marketing Standards Board Member Marla Kaplowitz Headshot 082919
Marla Kaplowitz
Position
CEO
Company
4A’s
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Marketing Standards Board Member Micky Onvural Headshot 082319
Micky Onvural
Position
CEO
Company
Bonobos
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Marketing Standards Board Member Seth Rogin Headshot 082319
Seth Rogin
Position
President and CEO
Company
Nucleus Marketing Solutions
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Marketing Standards Board Member Gretchen Saegh-Fleming Headshot 082319
Gretchen Saegh-Fleming
Position
Chief Marketing Officer
Company
L’Oréal USA
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Marketing Standards Board Member Geoffrey Sanders Headshot 082319
Geoffrey Sanders
Position
Senior Vice President, Growth
Company
Casper
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Marketing Standards Board Member Joseph Thompson Headshot 082319
Joseph Thompson
Position
Principal
Company
Hardy Capital Partners
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Marketing Standards Board Member Meg Sloan Headshot 082319
Meg Sloan
Position
Chief Marketing Officer
Company
Verve Coffee Roasters
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Marketing Standards Board Member Andrew Stephen Headshot 082319
Andrew Stephen
Position
Head of Marketing Faculty
Company
Saïd Business School, Oxford

Let’s Get You to Your Goal

Whether you’re building your skill set or your career, GA has a range of programs to help you take your next steps — and succeed.

Connect with our team to request a Digital Marketing On Demand program guide and learn more about our offerings. Prefer to speak with a member of our Admissions team? Give us a call at (917) 722-0237.

Learn more about our corporate training programs here.

Access to this content and learning experience is for recreational purposes only. This offering is not regulated by the Bureau of Proprietary School Supervision. Access to this content is for avocational purposes, and no academic credit, certificate, or diploma is awarded upon completion.

*Taking this program does not guarantee that you will qualify for the CM1 credential.