Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Buzzword Series: Marketing Automation

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    Buzzword Series: Marketing Automation | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    Marketing automation marries software with strategy. In turn, creating a highly personalized experience for customers and streamlining tedious processes for the modern marketer. As a subset of CRM systems, automation has assisted in other facets such as segmentation, lead generation and scoring and ROI measurement.

    These optimized work processes have allowed organizations to maximize efficiency and reduce human error by automating various tasks through workflows. Contrary to popular belief, implementing automated processes do not have to break the bank. Available at a number of price points, automated systems have become imperative for the modern marketer to measure and manage complex omnichannel tools through a single mode, providing organizations to have a 360 degree view of campaign efforts.

    Join us as we debunk the buzz behind marketing automation and learn about the best practices to adopt to automate your marketing campaigns.

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