Getting Started with Google Tag Manager | Online

Online Campus


Past Locations for this Workshop

Getting Started with Google Tag Manager | Online | Online

Online Campus


Past Locations for this Workshop

About this workshop

Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.

This 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We'll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.


  • Background to tag management and why you would want to use Google Tag Manager
  • Differences between Google Tag Manager and Google Analytics tracking codes
  • Understand the various ways Google Tag Manager can improve your Google Analytics data
  • Different elements of Google Tag Manager - Tags, Triggers, and Variables
  • Example tags and configurations
  • Lots of practical exercises working on a test tag manager container / test website

Prereqs & Preparation

Participants should already have access to Google Analytics and Google Tag Manager. You do not need to have already deployed Google Tag Manager as we will go through this in class. It is helpful for participants to have at least a basic understanding of Google Analytics.

Participants must bring their laptops and follow the setup process during the session. Note that implementing Google Tag Manager on a website requires access to edit the code of that site.

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

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