Google Analytics 4 1-Day Fundamentals Workshop | Online
About this workshop
Google Analytics is the most used web analytics tool in the world and the next generation of Google Analytics is here. Are you ready to harness its power? To unlock powerful insights, you will need to understand how Google Analytics 4 works, beyond the basic features.
Come dive into how to set up accurate reports, extract insights from data, and measure your goals. You'll better understand the difference between Universal Analytics and Google Analytics 4. You’ll gain the skills required to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximise success.
This 5-hour Google Analytics 1-Day Fundamentals Workshop is the interactive and hands-on way to set concrete KPIs and track success through Google Analytics. Sign up today, to develop an effective measurement plan for your business!
Takeaways
- Understand GA4 terminology, including metrics and conversions.
- Familiarise yourself with the GA4 reporting interface
- Get hands-on practice in analysing data and identifying insights from reports
- Additional tools and resources to improve your reporting efforts
Prereqs & Preparation
- This workshop is for beginners. No prior knowledge or experience required.
- Install Google Chrome and signup for a Google Analytics 4 demo account prior to class.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Each individual class participant must have purchased a ticket.
- NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
- This workshop is NOT recorded, however students will be sent the deck within 7 days after class completion by email.
