Social Media Advertising – Learn How to Make Paid Advertising Work for You | Online
About this workshop
Social Media Advertising has become more and more complex. The options available to companies and individuals include, but are not limited to; Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. Layer on the targeting and creative challenges of each, how can one decipher what is the best plan of attack for a digital ad campaign?
In this session, you will learn about the capabilities of the top social platforms, along with the best strategies to make sure your next campaign succeeds.
On top of best practices and strategies, a real-time workshop will take place, creating a campaign within Facebook, Instagram, Twitter, or LinkedIn to help understand the execution needed to run ads.
Takeaways
- Discover the pros and cons of the top social platforms
- Learn how to plan and execute a successful campaign
- Uncover the social media secrets behind each platform and how they can provide a leg up on the competition
- Learn about the power of 1st party data, and how the information you already own, can be the secret to a campaigns success
Prereqs & Preparation
No prerequisites are required for this course. A general understanding of social ads/digital advertising is a plus (ad types, ad metrics – CPM, CPC, CPE etc…)
Please bring a laptop or tablet to login into an account (a “dummy” account will be created for you to work within) and execute a campaign.
Bonus: If you have any social media accounts and would like us to review it let us know.
