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The world of digital is evolving at a lightning pace. SEO (search engine optimisation) is also going through many significant changes - what hasn't changed is the importance of SEO as one of the most effective and essential customer acquisition channels.
In this hands-on workshop you will learn how to optimise your website to improve its relevancy to today’s users. You will learn how to improve your online presence in order to increase traffic from Google and beyond - by improving brand awareness, using content creation and distribution and by using ‘link building’ and social media.
This hands-on workshop suits startups and also established businesses who want to find the right focus in their online activities and take the full advantage of opportunities provided by one of the most cost effective channels – SEO.
Students will walk away with a practical knowledge of SEO and more importantly with: -Practical set of SEO recommendations for their businesses -Tools to help them understand their website, customers, competitors and how Google works -Base plan/steps to start growing their business in Google (and beyond)
Part 1: An Overview of the Search Landscape Learn why Search (SEO & SEM) is an integral part of marketing strategy Find out how search insights can help you understand your customers better
Part 2: On-Page Search Engine Optimisation (SEO) - How to make your website SEO friendly and improve its relevancy - Effective keyword research and selection - Copywriting with SEO in mind - Understanding and addressing other key on-page factors
Part 3: Online Visibility to Improve Your SEO (and Beyond) - How improvements in overall online visibility benefit SEO - Identify ‘link building’ opportunities - Integrating SEO with other marketing activities
Part 4: Tracking and Reporting on SEO Success - Meaningful Metrics - Tools to help measure your SEO success
This things are not essential but nice to have: - Existing website or a business idea - Access to Google Webmaster Tools - Access to Google Keyword Planner - Access to Google Analytics (or other reporting tool)
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