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Fun fact: There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This ultra-competitive landscape makes it extremely hard for posts to stand out and capture customers’ attention. This impossible challenge somehow became more difficult when social media powerhouses Facebook and Instagram announced big changes to their algorithms that pushes the power even further from marketers’ hands. When and where a post shows up on the news feed in addition to who gets to see it now seem to be even further up in the air.
As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It has thus become more critical than ever for digital marketers and advertisers to learn how to not only survive, but also optimize your strategies to outsmart the algorithms and to get your posts in front of your audience’ eyes.
Get ahead of the social media game with our expert Sotirios Seridis as he guides you through to get a glimpse of Social Media Algorithms behind the scenes. Learn how to make the most out of your organic content, develop a social media calendar that works and measure the success of your organic posts.