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The pandemic has upended the daily lives of people worldwide. In the short span of just a few months, different ways of living and working have been created or adapted and will continue to shape consumer behaviour long into the future.
Parallel to these trends, brands will have to move up a gear to understand how changing attitudes and preferences will impact their business and in turn take a call to shift and redesign their business strategies and processes accordingly.
Learn from our panel of experts as they share why it is important to understand the evolution of consumer preferences and reassess the way consumers receive, interpret, and act upon messages from brands in the year to come. Additionally, they will also discuss the key macro-trends in consumer behaviour, the implications, and how marketers can navigate through these trends to deliver effective and targeted campaigns to capture customer value in 2022.
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