Facebook Advertising Two-Part Bootcamp | Online
About this workshop series
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands-on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll explore how to achieve your business objectives by integrating Facebook with other marketing channels including Email and Google AdWords. This bootcamp is for Marketers with basic knowledge in Digital Marketing and individuals who are interested in exploring the Facebook advertising tool and taking their performance marketing abilities a step further.
Takeaways
- Learn how to execute measurable and impactful Facebook campaigns which drive ROI and awareness for your business.
- Create engaging ads by discovering best practices for creative and copy.
- Understand how to bidding works, and learn strategies for getting the most out of your budget.
- Gain a full understanding of all targeting capabilities, including Custom and Lookalike Audiences.
- Learn how to properly track your Sales Funnel, and leverage Retargeting campaigns to increase conversions.
- Integrate Facebook with other Marketing strategies to create a Multi-channel Marketing solution.
- Best practices for reporting, and areas of optimization.
Prereqs & Preparation
This workshop will be completely live and online. In preparation, please download Zoom. This session will not be recorded, however slides will be shared following the class.
