Global Consumer PR Lead, Microsoft
As a PR professional with experience working in the private, public and non-profit sector, Kristina is well-versed in the discipline. She currently runs consumer PR for Windows at Microsoft and focuses on the nexus between traditional PR, social media and experiential PR and marketing.
Storytelling for Entrepreneurs: Presentations to Elevator Pitches
Learn how to utilize storytelling techniques that can help your startup or project pitch, as well as your presentations at work or on a conference stage.
Communications: PR, Social Media and Your Company Story
Learn how to create your brand story using ever-changing communication platforms.
Social Media Weekend Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
How to Get the Most Out of Social Media Marketing
In this class, we will run through the benefits and best practices of social media marketing for startups.
Devising Your Social Media Strategy
It’s essential to outline your social media strategy from the start, if you are ever going to see any measureable and actionable results.
Gain a foundational, practical understanding of copywriting including what copywriting is (and isn’t), why it matters, and working knowledge of how to successfully create copy.
Public Relations Fundamentals
Learn the fundamentals of public relations and how to apply them to your business.
Storytelling for Startups
This class will teach entrepreneurs how to use storytelling techniques in business settings to perfect pitches to investors and better connect with customers.
Business Planning for Accelerated Growth
This class will give you the business planning, development and pitching tools to help ignite your entrepreneurial and intrapreneurial aspirations into a reality.
Community Happy Hour: Marketing Mixer
Celebrate the end of the work week with your pals at General Assembly! This week's theme is Digital Marketing, come clink glasses with our community of marketers. Drinks on us!
Geek Week: Free Workshops for the Designer, Techie and Entrepreneur in You
Are you looking to advance your career or learn a new skill in a fun interactive environment? Join us for a week of free workshops at Occidental Park!
Social Media 202
Get beyond planning, vision and strategy, and learn the tips and tools to help your hard work pay off faster and with a better result.
How to Measure Social Media ROI
Learn how to value the social media piece of the pie.
Pitch Party with Kristina Libby
Get real time advice on your pitch, critique on your content, your physical stance and learn tips and tricks for improving your work.