How to Get the Most Out of Social Media Marketing | Online

About this class

Every startup dreams of going viral, being liked on Facebook, and featured in blogs. While those are great goals, social media isn't magic, and requires a lot time, effort, and thought.

"Social Media" can be a lot of work, but run properly, it can bring great and lasting results.

This class introduces students to the basics of social media strategy, and explores how it can be used in a startup setting for maximum results. Participants will leave with a toolkit to get started, as well as a framework on how to manage and delegate the tasks associated with social media. We will use the differences between US and European markets as an example of how to think globally in preparation for market launches.

Takeaways

• Understand why social media marketing is important, and how it can fit into your marketing mix
• Toolkit for getting started
• Identify which aspects need to be handled by founders/early employees and which can be delegated
• Consumer versus Producer thinking
• How different approaches are needed for different target groups and markets (expectation management)

Prereqs & Preparation

Beginners - Previous experience with social media a plus.