How to Measure Social Media ROI | Online

About this class

Stumped on measuring the value and ROI of social media in your marketing plan? Social media is a powerful marketing tool and the marketing muscle of many digital communication strategies, however, knowing how to track your social media impact can be a challenge. Understanding how to effectively tweak and measure social media performance to optimise your return on investment can be the key differentiator between a successful campaign and lost marketing dollars.

Kick start your day with this morning session and learn the tricks and best practises involved with staying accountable for the social media piece of the pie.

Takeaways

• Develop a social media strategy to achieve your business goals
• Effectively measure your social media impact
• Identify the most important metrics
• Track conversions and ROI
• Recommended free and premium analytics tools
• Common mistakes to avoid