Communications: PR, Social Media and Your Company Story | Online

About this class

Communications is a rapidly evolving discipline that melds social media, digital platforms and PR. The way your company uses these channels will directly effect your overall ability to grow your business.

This class covers the fundamentals of communications and introduces you to the questions and concepts you need to tackle for your business to be successful. Learn the technical jargon, review the approaches and tools, and create a plan for your business to communicate successfully across a multitude of platforms at the right time.

Takeaways

• Overview of communications - from PR to social media to public speaking and building personas.
• Learn how to use your communications strategy to drive acquisition, sales, and investors.
• Understand the opportunities and the tools in your communications chest.
• Leave with a communications outline that you can use to effectively craft your message.