Public Relations Fundamentals | Online

About this class

Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business. You will also learn about what it means to run a PR campaign, what tactics are best, and what angles are most likely to make news when pitching the media. Plus, you will practice these skills in-class with practical applications of what you’ve learned.

Takeaways

You will learn:

• How to find, craft and sell news worthy topics to the media
• Differences between various media options such as, earned, paid, and social with a focus on earned media and tactics
• About how the media machine works - why things get covered, why other things don’t, how to branch out to get multiple points of - coverage in television, radio, print, and online, and how to think creatively to gain PR opportunities
• How to build a strategic PR campaign to include other buzz worthy efforts like events and partnership opportunities
• Able to gain a clearer idea of where to go from here, for your business, product, and yourself and how to advance in the marketplace
• How to think like a publicist and run a campaign like one

Prereqs & Preparation

Students who will benefit the most from this class will already possess good to advanced oral and written communications skills, a basic working knowledge of Microsoft Office Suite, and follow the broad news and social media regularly.