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Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business. You will also learn about what it means to run a PR campaign, what tactics are best, and what angles are most likely to make news when pitching the media. Plus, you will practice these skills in-class with practical applications of what you’ve learned.
You will learn:
Students who will benefit the most from this class will already possess good to advanced oral and written communications skills, a basic working knowledge of Microsoft Office Suite, and follow the broad news and social media regularly.
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