Steph is a digital strategist who has worked in some of the largest advertising and public relations firms in the world over the last decade, launching campaigns for brands like Nerf, Bethesda Softworks, Carnival Cruise Line, and Titleist. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in Digiday, The Huffington Post, and Ragan's PR Daily, and has spoken at several marketing conferences and universities in the U.S.
As an American expat, she taught for several years with General Assembly at their Boston campus before moving to London in 2017 to co-lead Weber Shandwick's digital healthcare team, and re-enter the classroom. She has a breadth of experience working with clients of all sizes and industries in both American and European markets, and loves bringing real-life case studies into the classroom to share with her students.
In her spare time, Steph is back in school as a graduate student, looking forward to earning her Masters degree in Entrepreneurship & Innovation in 2020.
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Community Management Workshop
Discover the different benefits that building and managing a community can bring to your company.
Building An Influencer Marketing Program
Students will be able to define the value of influencers within a content marketing strategy & understand the basics of partner identification & success measurement.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
Get Social: A Beginner’s Guide to Social Media for Businesses at the Boston Public Library
Social media has evolved into a necessary element of any marketing plan. In this class, you’ll learn about the role of key social platforms and how to engage consumers.
Intro to Content Marketing
Get an overview of content marketing, learn how to select the appropriate strategy for your company's objectives, and how to measure success.
Mashable Social Media Day Breakfast: Top Brand Building Trends for 2015
Join GA & Allen + Gerritsen for breakfast to celebrate Mashable Social Media Day and learn about upcoming trends you need to know for your business or brand from the our pro panel.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Introduction to Social Media Strategy
This workshop will teach you the basics for creating and engaging a community on social media.
General Assembly Open House: Your Year Of Yes
It starts now. Swing by our local open house, and find out how GA can help you say "yes" to a more fulfilling career in 2016.
Social Media Strategy Mapping @ Work Station
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on Strategy Mapping.
TechGen Spring Fling
Join TechGen for its first event of the semester, aimed at preparing you for your summer internship and sitting you in front of local startups.
Digital Marketing Strategy Mapping
Learn how to build a digital marketing strategy that brings the right people & the right channels together.
Become A More Data-Driven Marketer
Smart marketing is based on good data. During this event, you will learn what to track, how to track it, and what it all means from some of Boston's marketing experts.
HUBweek: Talk Shop with General Assembly @ Workbeat's Creative Courtyard
General Assembly is teaming up with CBT to bring HUBweek free education workshops in WorkBeat's Creative Courtyard.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Get Social: A Beginner's Guide to Social Media for Businesses at the Boston Public Library
From Web Development to Social Media, join us at the Boston Public Library for a series of classes to jumpstart your career this summer.