Digital Marketing Strategy Mapping

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Digital Marketing Strategy Mapping

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

The world of digital marketing is made up of many moving pieces, and knowing which ones make the most sense for your business is key. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts. You’ll learn how to build an actionable plan, match goals to digital channels, and launch a marketing campaign that provides results you’ll be able to interpret and understand.

Takeaways

• Learn the foundation of digital marketing strategy
• Understand how to match KPIs to goals
• Explain the difference between email, social media, display, and SEO/SEM
• Match channels to each stage of the consumer journey, regardless of industry (B2B, B2C, nonprofit, etc.)

Prereqs & Preparation

A basic understanding of social media, blogs, search, email, and display.

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