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This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.
This workshop is for beginners. It is recommended that students bring laptops for the second and third sessions.
Kelley O. Williams
Director, Customer Experience, The Honey Bee Company
Strategic Account Manager, Socialbakers
Social Media Consultant and Founder, Avocado Social
Managing Director, MWI Hong Kong
Account Executive, Earshot
Marketing & Social Media Strategist, The San Francisco Gay Men's Chorus
Chief Digital Officer, RF|Binder Partners
Associate Director, Arnold Worldwide
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