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This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.
This workshop is for beginners. It is recommended that students bring laptops for the second and third sessions.
GA Instructor, Founder, Atlanta Tech Blogs
Marketing, REVL Inc
Strategic Account Manager, Socialbakers
Lindsay Tredent Mauch
Founder, LTM Digital
Social Media Consultant and Founder, Avocado Social
Managing Director of Digital Strategy & Content, Burson-Marsteller
Associate Director, Social, T3
Digital Marketing Specialist
Account Executive, Earshot
Director of Marketing, Snap Kitchen
Digital and Social Content Strategist,, Deloitte
Director of Comms and PR, Dynamic Signal
Digital Marketing Strategist
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