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This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.
Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.
This workshop is for beginners. It is recommended that students bring laptops for the second and third sessions.
Director of Comms and PR, Dynamic Signal
Strategic Account Manager, Socialbakers
Social Media Consultant and Founder, Avocado Social
Account Executive, Earshot
Managing Director, MWI Hong Kong
Chief Digital Officer, RF|Binder Partners
GA Instructor, Founder, Atlanta Tech Blogs
Associate Director, Social Media, T3
Associate Director, Arnold Worldwide
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