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Adriana Lica

Senior Digital Manager, HSBC

Hong Kong

Currently as the Senior Digital Manager at HSBC, Adriana is part of the global Digital Transformation agenda, working on new business model and digital investment projects. Previously, having worked as the Digital Manager at Swire Properties and Head of Design at Lowe Profero, she has lead digital strategies and APAC wide marketing campaigns for such brands as Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.

Adriana is also a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong. As a frequent instructor at General Assembly, she continues to contribute to the education cause, and in her spare time, she is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com.

Upcoming:

Content Marketing For Beginners

Content Marketing For Beginners

Learn the ins and outs of "Content Marketing" with this class designed to help marketers create a strategic plan for success.

13
Tue, 13 December 7:00 - 9:00pm HKT
Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

17
Sat, 17 December 10:00 - 4:00pm HKT

Previously (22):

Digital Marketing

Digital Marketing

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

3 Times

Social Media in China: WeChat Edition

Social Media in China: WeChat Edition

Learn how to utilise WeChat to get more exposure and customers for your business in China.

2 Times

Social Media in China

Social Media in China

Let's talk social in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?

2 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

2 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end to end digital marketing campaign using the latest marketing techniques to promote your business or service and drives measureable results.

2 Times

Successful Strategies for Social Media Managers

Successful Strategies for Social Media Managers

Learn proven methods to help you efficiently and effectively manage your day-to-day job of what it takes to be a successful social media manager.

2 Times

Data Driven Social Media Strategy

Data Driven Social Media Strategy

Learn how to get the most out of your social media presence by tapping into and analysing the rich source of data it provides.

F.E.W. x Sassy HK x GA: Women in Tech Female Founders Panel

F.E.W. x Sassy HK x GA: Women in Tech Female Founders Panel

Join us for this interactive dialogue about how women are succeeding in tech and how they are fostering the next generation of leaders.

Share Your Craft: Teach at General Assembly

Share Your Craft: Teach at General Assembly

Ever thought about teaching? Come hear from current instructors & staff to discover what it's like to teach at General Assembly. Drinks provided!

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

Globalisation to Glocalisation: Asia Exploration

Globalisation to Glocalisation: Asia Exploration

General Assembly hosts a private panel discussion, to take a look at Asia and discuss the challenges and strategies global businesses are facing when operating on a global stage.

Digital Marketing 101

Digital Marketing 101

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Tech X Beauty: An Evening With Innovative Beauty Entrepreneurs.

Tech X Beauty: An Evening With Innovative Beauty Entrepreneurs.

Join us for an evening of exploring where tech and beauty intersect, meet HK's top beauty X tech entrepreneurs, and pamper yourself with some exclusive beauty freebies!

Content Marketing For Beginners

Content Marketing For Beginners

Learn the ins and outs of "Content Marketing" with this class designed to help marketers create a strategic plan for success.

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More