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Adriana Lica

Digital Commercialisation Lead, HSBC

Hong Kong

Currently as the Digital Commercialisation Lead at HSBC, Adriana is part of the global Digital Transformation agenda, working on digital investment and new business model projects. Previously, having worked as the Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero, she has lead digital strategies and APAC wide marketing campaigns for such brands as Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.

Adriana is also a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong. As a frequent instructor at General Assembly, she continues to contribute to the education cause, and in her spare time, she is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com.

Previously (56):

Intro To Digital Marketing

Intro To Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

16 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

4 Times

Email Marketing Essentials

Email Marketing Essentials

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

3 Times

Digital Marketing

Digital Marketing

In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

3 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

3 Times

Social Media in China: WeChat Edition

Social Media in China: WeChat Edition

Learn how to utilise WeChat to get more exposure and customers for your business in China.

2 Times

Social Media in China

Social Media in China

Let's talk social in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?

2 Times

Successful Strategies for Social Media Managers

Successful Strategies for Social Media Managers

Learn proven methods to help you efficiently and effectively manage your day-to-day job of what it takes to be a successful social media manager.

2 Times

Data Driven Social Media Strategy

Data Driven Social Media Strategy

Learn how to get the most out of your social media presence by tapping into and analysing the rich source of data it provides.

2 Times

Content Marketing For Beginners

Content Marketing For Beginners

Learn the ins and outs of "Content Marketing" with this class designed to help marketers create a strategic plan for success.

2 Times

Social Media Marketing Bootcamp

Social Media Marketing Bootcamp

Are you effectively tapping into social media for your business? This one day workshop teaches you how to create, execute, measure and optimise you social media marketing strategy.

2 Times

Tech X Beauty: An Evening With Innovative Beauty Entrepreneurs.

Tech X Beauty: An Evening With Innovative Beauty Entrepreneurs.

Join us for an evening of exploring where tech and beauty intersect, meet HK's top beauty X tech entrepreneurs, and pamper yourself with some exclusive beauty freebies!

SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

Search Engine Optimization 101: A practical introduction to SEO

Search Engine Optimization 101: A practical introduction to SEO

Explore the essentials of SEO and Conversion tactics to drive leads, convert customers and increase sales.

Globalisation to Glocalisation: Asia Exploration

Globalisation to Glocalisation: Asia Exploration

General Assembly hosts a private panel discussion, to take a look at Asia and discuss the challenges and strategies global businesses are facing when operating on a global stage.

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

How to be a Side-Hustler: A Definitive Guide

How to be a Side-Hustler: A Definitive Guide

Having a job with great pay & solid benefits is rewarding, but there's one thing that's even more meaningful: working for yourself! Here's your guide to get that side hustle going.

Introduction to Google AdWords

Introduction to Google AdWords

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

F.E.W. x Sassy HK x GA: Women in Tech Female Founders Panel

F.E.W. x Sassy HK x GA: Women in Tech Female Founders Panel

Join us for this interactive dialogue about how women are succeeding in tech and how they are fostering the next generation of leaders.

Introduction to Facebook Marketing

Introduction to Facebook Marketing

Learn if, when, and how to use Facebook as a tool for marketing your business and converting customers.

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Know Your Customer – Intimately: An Introduction to Market Research

Know Your Customer – Intimately: An Introduction to Market Research

Knowing your customer is critical. This class will give you practical skills to help you make truly customer-centric business decisions.

The Art of Algorithms: Content Marketing for SEO

The Art of Algorithms: Content Marketing for SEO

In this class you’ll not only learn how to create content that drives targeted traffic to your website, but also how to write a creative brief that's rooted in digital strategy.

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

Share Your Craft: Teach at General Assembly

Share Your Craft: Teach at General Assembly

Ever thought about teaching? Come hear from current instructors & staff to discover what it's like to teach at General Assembly. Drinks provided!

Search Marketing Workshop: SEO & SEM

Search Marketing Workshop: SEO & SEM

This intensive workshop will give you the knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More