The Art of Algorithms: Content Marketing for SEO | Online
About this class
About This Class
In 2015 Content Marketing became a hot topic, but now savvy marketers and brand managers are asking more questions around it's long term impact and ROI. As the industry moves away from purely brand based executions, there is a need to understand how we bring together both creative excellence and search marketing practices into content executions.
In this class you’ll not only learn how to create content that drives targeted traffic to your website, but also how to write a creative brief that's rooted in digital strategy and sets a benchmark for production values. By the end of the class you’ll have created an actionable task list to take home and begin producing your own piece of content for long term marketing results.
Takeaways
- What is content marketing?
- What are the major issues the content marketing sector faces, and what are the skills needed to address them
- How does quality creative impact algorithms in search engines
- How PR coverage, social shares and earned media connect with SEO
- Formatting and structuring content for better search engine visibility
- How to approach content strategy, creation and distribution of one content marketing execution
