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About This Class
In 2015 Content Marketing became a hot topic, but now savvy marketers and brand managers are asking more questions around it's long term impact and ROI. As the industry moves away from purely brand based executions, there is a need to understand how we bring together both creative excellence and search marketing practices into content executions.
In this class you’ll not only learn how to create content that drives targeted traffic to your website, but also how to write a creative brief that's rooted in digital strategy and sets a benchmark for production values. By the end of the class you’ll have created an actionable task list to take home and begin producing your own piece of content for long term marketing results.
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