Content Marketing For Beginners

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Content Marketing For Beginners

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

“Content marketing” has become a buzzword, but very few people really know how to integrate content into their marketing in a cohesive, strategic, and optimized way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar to measuring performance. The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Takeaways

  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Prereqs & Preparation

  • Some knowledge of marketing is helpful, but not required
  • Please bring a laptop or tablet

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