Stephen Toms
Co-Founder, Smithfield Digital
Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.
Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.
In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.
NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.
As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.
In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.
Upcoming:
Email Marketing Essentials | Online
In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.
Previously (407):
Digital Marketing
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
80 Times
Email Marketing Essentials | Online
In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.
66 Times
Marketing Automation: Email Effectiveness Workshop | Online
We’ll go deeper into exactly what automation is and show you different ways you can use email campaigns in your own business to grow your revenue.
35 Times
Digital Marketing Bootcamp | Online
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
31 Times
SEO Content Workshop | Online
This workshop will teach students the updated techniques to produce current best practice SEO content.
21 Times
LinkedIn: Business Marketing Essentials | Online
This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.
21 Times
Create a Content Marketing Strategy in One Day | Online
Learn how to develop and build your content marketing strategy in this one-day bootcamp.
19 Times
Building a Marketing Plan | Online
Running a successful campaign and business requires a well laid-out strategy and plan.
14 Times
SEO Training for Startups & Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
12 Times
A Day In The Life of a Digital Marketer
At this free class we will discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
8 Times
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
8 Times
Digital Marketing Fundamentals Workshop Series
In this two part workshop, you’ll learn the fundamentals of digital marketing and how to harness them to connect with your customers.
8 Times
Advanced Digital Marketing Bootcamp
Learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.
6 Times
Free Taster Class: Digital Marketing Immersive
Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.
6 Times
Free Intro to Digital Marketing Class.
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
6 Times
Content Marketing Fundamentals Workshop Series
In this Two Part workshop series, you’ll learn what digital channels make the most sense for your business, and how to track and analyse all of your content marketing efforts.
5 Times
Digital Nomad Masterclass
Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.
4 Times
Intro to Digital Marketing | FREE Online Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
4 Times
Intro to SEO | FREE Online Livestream
In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.
4 Times
Digital Marketing Bootcamp Remote (APAC Online)
This online bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.
3 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
3 Times
Digital Marketing One-Day Bootcamp
The success of every company lies in its customer base. This weekend workshop will help you improve your ability and implement a strategy to attract target customers.
2 Times
SEO Training for Startups & Beginners| APAC Livestream
Get a practical introduction to SEO and find out how you can implement it into your business.
2 Times
Build Your Business Website with WordPress
This workshop is aimed at business owners wanting to set up a website for their company. We will build a website using free WordPress themes and get a polished site live.
2 Times
Digital Marketing Remote (Online)
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
2 Times
Social Media Bootcamp
Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.
2 Times
Career Conversations: Digital Marketing
Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!
2 Times
Email Marketing Essentials
In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.
2 Times
Frankston Edition: Digital Nomad Masterclass
Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.
Geelong Edition: Build Your Business Website with WordPress
This workshop is aimed at business owners wanting to set up a website for their company. We will build a website using free WordPress themes and get a polished site live.
SMS x BISA x GA Presents SEO for Beginners
Get a practical introduction to SEO and find out how you can implement it into your marketing strategy.
Rezdy x GA present: Driving Better Business Decisions with Data
After 2020, it's more important than ever for the tourism & hospitality industry to be working smart, not just hard. In this free workshop, learn to leverage data in your business.
Search Marketing 101: Increasing Search Engine Visibility | FREE Livestream
In this free, two-hour livestream, gain a solid understanding of the fundamentals of search marketing like SEO and SEM.
WORDPRESS BOOTCAMP
By the end of the class, you’ll leave with the foundations of a beautiful website, and the skills and confidence to continue building it on your own.
Looking Ahead: Digital Marketing Trends of 2023
Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.
Remote Revolution: How to Live & Work Anywhere As A Digital Nomad
Learn how you can travel the world full time, living anywhere your heart desires, all while earning a great income as a Digital Nomad.
Smithfield Digital Members Meet-up
We have almost 400 super-smart members in our lovely Smithfield Digital community now – so let’s get together and meet each other!
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Digital Marketing: Key Concepts and Metrics | APAC Livestream
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Rezdy x GA Presents SEO For Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan.
Social Media Masterclass.
Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.