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Stephen Toms

Co-Founder, Smithfield Digital

Melbourne

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

Upcoming:

Marketing Automation: Email Effectiveness Workshop | Online

Marketing Automation: Email Effectiveness Workshop | Online

We’ll go deeper into exactly what automation is and show you different ways you can use email campaigns in your own business to grow your revenue.

26
Tue, 26 October 3:30 - 5:30am EDT
Digital Marketing Bootcamp | Online

Digital Marketing Bootcamp | Online

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

29
Fri, 29 October 8:15 - 1:15am EDT
SEO Content Workshop | Online

SEO Content Workshop | Online

This workshop will teach students the updated techniques to produce current best practice SEO content.

29
Mon, 29 November 8:00 - 10:00pm EST
Advanced Digital Marketing Bootcamp

Advanced Digital Marketing Bootcamp

Learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.

1
Wed, 1 December 7:30 - 12:30am EST
LinkedIn: Business Marketing Essentials | Online

LinkedIn: Business Marketing Essentials | Online

This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.

6
Mon, 6 December 8:00 - 11:00pm EST
Marketing Automation: Email Effectiveness Workshop | Online

Marketing Automation: Email Effectiveness Workshop | Online

We’ll go deeper into exactly what automation is and show you different ways you can use email campaigns in your own business to grow your revenue.

12
Sun, 12 December 7:00 - 9:00pm EST
Email Marketing Essentials | Online

Email Marketing Essentials | Online

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

20
Mon, 20 December 8:00 - 10:00pm EST

Previously (328):

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

67 Times

Email Marketing Essentials | Online

Email Marketing Essentials | Online

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

53 Times

Digital Marketing Bootcamp | Online

Digital Marketing Bootcamp | Online

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

28 Times

Marketing Automation: Email Effectiveness Workshop | Online

Marketing Automation: Email Effectiveness Workshop | Online

We’ll go deeper into exactly what automation is and show you different ways you can use email campaigns in your own business to grow your revenue.

22 Times

Create a Content Marketing Strategy in One Day | Online

Create a Content Marketing Strategy in One Day | Online

Learn how to develop and build your content marketing strategy in this one-day bootcamp.

19 Times

LinkedIn: Business Marketing Essentials | Online

LinkedIn: Business Marketing Essentials | Online

This workshop is designed for marketers, corporates & consultants to help you engage your audience, optimise your efforts & grow your business using LinkedIn’s platform.

18 Times

SEO Training for Startups & Beginners

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

12 Times

Building a Marketing Plan | Online

Building a Marketing Plan | Online

Running a successful campaign and business requires a well laid-out strategy and plan.

11 Times

SEO Content Workshop | Online

SEO Content Workshop | Online

This workshop will teach students the updated techniques to produce current best practice SEO content.

9 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

8 Times

A Day In The Life of a Digital Marketer

A Day In The Life of a Digital Marketer

At this free class we will discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.

8 Times

Free Taster Class: Digital Marketing Immersive

Free Taster Class: Digital Marketing Immersive

Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.

6 Times

Free Intro to Digital Marketing Class.

Free Intro to Digital Marketing Class.

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

6 Times

Advanced Digital Marketing Bootcamp

Advanced Digital Marketing Bootcamp

Learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business.

6 Times

Digital Nomad Masterclass

Digital Nomad Masterclass

Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.

4 Times

Digital Marketing Bootcamp Remote (APAC Online)

Digital Marketing Bootcamp Remote (APAC Online)

This online bootcamp will teach you how to create cutting-edge digital marketing campaigns to promote your business or service and drive measurable results.

3 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

3 Times

Digital Marketing One-Day Bootcamp

Digital Marketing One-Day Bootcamp

The success of every company lies in its customer base. This weekend workshop will help you improve your ability and implement a strategy to attract target customers.

2 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

2 Times

Career Conversations: Digital Marketing

Career Conversations: Digital Marketing

Considering a career as a Digital Marketer? Join us to find out if this might be the right career for you!

2 Times

Email Marketing Essentials

Email Marketing Essentials

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

2 Times

Free Intro to SEO | Online Class

Free Intro to SEO | Online Class

In this free, two-hour livestream, gain a practical introduction to SEO and find out how you can implement it to drive website traffic.

2 Times

SEO Training for Startups & Beginners| APAC Livestream 

SEO Training for Startups & Beginners| APAC Livestream 

Get a practical introduction to SEO and find out how you can implement it into your business.

2 Times

Build Your Business Website with WordPress

Build Your Business Website with WordPress

This workshop is aimed at business owners wanting to set up a website for their company. We will build a website using free WordPress themes and get a polished site live.

2 Times

Search Marketing 101: Increasing Search Engine Visibility | FREE Livestream

Search Marketing 101: Increasing Search Engine Visibility | FREE Livestream

In this free, two-hour livestream, gain a solid understanding of the fundamentals of search marketing like SEO and SEM.

Geelong Edition: Build Your Business Website with WordPress

Geelong Edition: Build Your Business Website with WordPress

This workshop is aimed at business owners wanting to set up a website for their company. We will build a website using free WordPress themes and get a polished site live.

Frankston Edition: Digital Nomad Masterclass

Frankston Edition: Digital Nomad Masterclass

Have you ever wondered what it would be like to trade it all in for simpler times and sunnier climes? Join us to learn how to travel, live and work anywhere as a digital nomad.

Social Media Masterclass.

Social Media Masterclass.

Learn to create engaging, sustainable, and traffic-driving content for social media. We'll cover everything from design and copywriting to posting schedules and content calendars.

Building a Marketing Plan

Building a Marketing Plan

Running a successful campaign and business requires a well laid-out strategy and plan.

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

Digital Marketing Remote (Online)

Digital Marketing Remote (Online)

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

WORDPRESS BOOTCAMP

WORDPRESS BOOTCAMP

By the end of the class, you’ll leave with the foundations of a beautiful website, and the skills and confidence to continue building it on your own.

Looking ahead: Digital Marketing Trends of 2021

Looking ahead: Digital Marketing Trends of 2021

Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.

Free Intro to Digital Marketing | Online Class

Free Intro to Digital Marketing | Online Class

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

Remote Revolution: How to Live & Work Anywhere As A Digital Nomad

Remote Revolution: How to Live & Work Anywhere As A Digital Nomad

Learn how you can travel the world full time, living anywhere your heart desires, all while earning a great income as a Digital Nomad.

Smithfield Digital Members Meet-up

Smithfield Digital Members Meet-up

We have almost 400 super-smart members in our lovely Smithfield Digital community now – so let’s get together and meet each other!

Digital Marketing: Key Concepts and Metrics | APAC Livestream

Digital Marketing: Key Concepts and Metrics | APAC Livestream

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Rezdy x GA Presents SEO For Beginners

Rezdy x GA Presents SEO For Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

SMS x BISA x GA Presents SEO for Beginners

SMS x BISA x GA Presents SEO for Beginners

Get a practical introduction to SEO and find out how you can implement it into your marketing strategy.

Rezdy x GA present: Driving Better Business Decisions with Data

Rezdy x GA present: Driving Better Business Decisions with Data

After 2020, it's more important than ever for the tourism & hospitality industry to be working smart, not just hard. In this free workshop, learn to leverage data in your business.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More