LinkedIn: Business Marketing Essentials | Online | Online

Attend the next event on Monday, 6 December.

About this workshop

The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.

We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.

Creating the best first impression with a top-notch personal brand and company page Optimising your content strategy - being generous and adding value Strategically building your network - WHO you connect with and WHY Winning algortithm love - from # to video how to optimise your reach and engagement Sharing your expert voice - in groups and beyond Bringing all together into a practical (achievable) plan!


  • Learn how to create a Linkedin marketing strategy
  • Discover how to create and curate B2B content that connects
  • List and execute key best practices on LinkedIn
  • Walk away with examples of case studies, templates and metrics to track

Prereqs & Preparation

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

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