[Tech Week 2023] Build a Digital Marketing Campaign That Works | Online

About this event

No matter what industry you’re in, digital marketing is critical in connecting you with ideal customers. In an increasingly digital world, traditional advertising tactics alone just don’t cut it anymore.

This is especially true with the majority of people spending their time on the internet, in this day and age. Whether it’s reaching your customers through SEO & PPC, social media, or through email marketing, it’s important to meet your consumers where they are at. That’s why digital channels are a crucial way to generate leads and convert interest into customers. In this session, we will guide you through the fundamental components of digital marketing, whether you’re a business owner or aspiring marketer. Learn how industry professionals use the Objective-First Framework to drive successful campaigns using content, email, social media, paid advertising channels, and more.

Join us to learn the basics and gain the skills you need to successfully run your first digital marketing campaign!

Takeaways

• Understand how digital marketing can help a business drive their bottom line.
• Learn different tools and strategies used in digital marketing today.
• Describe and understand the Objective-First Framework as a marketing tool, and practice applying the framework to a real world example.

Prereqs & Preparation

Download Zoom. Zoom is the video conferencing tool we will use for this webinar.