Advanced Digital Marketing Bootcamp

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Advanced Digital Marketing Bootcamp

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of videos, real world examples, and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your marketing skills.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.

Takeaways

  • Learn how to acquire new customers and retain current customers through Facebook, Twitter, AdWords and LinkedIn advertising
  • Learn how to measure and analyze your marketing funnel
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Learn the basics of search engine optimisation (SEO)
  • Learn how to build and develop a referral marketing program
  • Learn about new growth initiatives such as account-based marketing
  • Learn the best practices around email marketing and how to create drip nurturing campaigns
  • Learn how to validate a new product line idea through data-driven surveys
  • Get to grips with the basics of google analytics and UTM tracking parameters
  • Learn how to master the landing page, leading to conversion rates you never thought were possible.
  • Learn what KPIs (key performance indicators) are important and how to value them

Prereqs & Preparation

  • Please bring a laptop
  • Students should have a basic understanding of digital marketings strategies.

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