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Kristen Ferrer

Director of Digital Marketing, mdg

Washington, D.C.

As a strategic marketing leader, Kristen focuses on marketing operations and digital campaign/program optimization. She is known for creating data-driven strategies that guide organizations through digital transformation and achieve organizational goals. Her favorite projects include digital acquisition through organic search, paid search and social, as well as email, user experience design, and data analytics. Kristen has been creating exceptional digital experiences for organizations of all types, including K12 and higher education, tech companies, professional services, and consumer goods since 2000. Her experience ranges from working with non-profits and associations, to startups and established for-profit companies of all sizes. Kristen has never met a spread sheet or a pug she didn’t like.

Upcoming:

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

9
Sat, 9 February 10:00 - 5:00pm EST

Previously (130):

Email Marketing Essentials

Email Marketing Essentials

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

34 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

26 Times

Digital Marketing

Digital Marketing

In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.

15 Times

Search Engine Optimization (SEO), Getting Started Guide

Search Engine Optimization (SEO), Getting Started Guide

60% of all organic clicks go to the organic top 3 search results–is your organization there?

8 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

7 Times

Intermediate Search Engine Optimization (SEO)

Intermediate Search Engine Optimization (SEO)

In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deeper dive into the world of SEO.

7 Times

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

6 Times

Facebook Advertising for the Win

Facebook Advertising for the Win

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

6 Times

Intermediate/Advanced SEO

Intermediate/Advanced SEO

For those with a basic knowledge of SEO who are hoping to learn more, this class will provide you with a deep dive into the world of SEO.

4 Times

Social Media Bootcamp

Social Media Bootcamp

Learn about different social media platforms and how to use them for maximum results. Also see what free marketing tools are available.

2 Times

Digital Marketing 101

Digital Marketing 101

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Get Started in Digital Marketing: DC

Get Started in Digital Marketing: DC

In this talk, you'll get an overview of the digital marketing landscape today and how it differs from traditional marketing.

Digital Marketing in DC

Digital Marketing in DC

Join us as DC digital marketing professionals share their secrets to bullet proof marketing.

Social Media Bootcamp: (Influencer + Paid)

Social Media Bootcamp: (Influencer + Paid)

Create a consumer relevant social content marketing strategy to acquire and retain consumers while achieving revenue and engagement goals using social content, segmentation, and ad

Digital Marketing Without Spending Thousands: 2-Day Bootcamp

Digital Marketing Without Spending Thousands: 2-Day Bootcamp

Create an end to end digital marketing campaign using the latest organic, social and content marketing techniques to promote your business or service and drive measurable results

The Future of Collaboration & Building Communities Panel

The Future of Collaboration & Building Communities Panel

Join us for a series of talks around the future of collaboration, innovation and working together to build prosperous online & offline communities.

General Assembly Farragut Fridays

General Assembly Farragut Fridays

Join us and the Golden Triangle in Farragut Park for a lunch and learn. Dip your toe in understanding the basics of; Web Development, User Experience Design and. Digital Marketing

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

SEO for Beginners

SEO for Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

From Making to Made It: The Scoop on What it Takes

From Making to Made It: The Scoop on What it Takes

Come learn about the tools these companies can provide and how these companies can provide and how these companies can provide and how to go about utilizing them to your benefit.

Mornings are for #Marketing

Mornings are for #Marketing

'Mornings Are For Marketing' is a new morning mastermind session created for the Marketing Community to get together, share their wisdom, and support one another.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More