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Kristen Ferrer

Director of Digital Operations, Kivvit

Washington, D.C.

As a strategic marketing leader, Kristen focuses on marketing operations and digital campaign/program optimization. She is known for creating data-driven strategies that guide organizations through digital transformation and achieve organizational goals. Her favorite projects include digital acquisition through organic search, paid search and social, as well as email, user experience design, and data analytics. Kristen has been creating exceptional digital experiences for organizations of all types, including K12 and higher education, tech companies, professional services, and consumer goods since 2000. Her experience ranges from working with non-profits and associations, to startups and established for-profit companies of all sizes. Kristen has never met a spread sheet or a pug she didn’t like.

In recognition of her exemplary service in the classroom, Kristen has been selected as a member of General Assembly's Distinguished Faculty program.

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