Intermediate/Advanced SEO | Online

Marketing

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Boston
London
Washington, D.C.

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About this workshop

You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring goals with analytics, tactical keyword research, site architecture and usability, link building, and much more.

Takeaways

Discover how to start and measure a targeted search campaign.
- Learn how to create a content framework that is engaging, linkable, and shareable.
- Find out how to build and scale a moderately complex site with best practice techniques.
- Gain an understanding of technical and usability factors (UX) that affect SEO.

Prereqs & Preparation

Prerequisites: Students should have a basic understanding or experience with SEO.

Preparation: Please bring a laptop as well as a couple of sentences that describe you, your current knowledge of SEO, and a practical objective you want to achieve after leaving the class.