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Overview: Effective data-driven marketing is hard, but it doesn’t need to be. Data helps us make better, smarter decisions in marketing and in business. During this panel, you will learn what to track, how to track it, and what it all means from some of Chicago's marketing experts. Come with questions and meet fellow marketers.
What You’ll Take Away: Learn how you can leverage data in your role. Our expert panel will cover real-world scenarios in which data has driven business success, discuss how data can be a powerful weapon for problem-solving, and share their insights on exciting career opportunities in data.
Why It Matters: According to a Forbes article, “2017 will be the year big data goes mainstream … whether gathering data on the front end or making big decisions in the C-Suite, every single person in your organization must buy into the value [data] analytics brings”.
Data is everywhere, and it affects not only how we run our businesses, but how we live as individuals. Understanding the ways you can leverage data in your personal and professional life can help you find key insights, make smarter decisions, and elevate your career.
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