Talk Data to Me: Data-Driven Marketing | Kansas City

About this event

Data is everywhere, and it affects not only how we run our businesses, but how we live as individuals. Effective data-driven marketing is hard, but it doesn’t need to be. Data helps us make better, smarter decisions in marketing and in business.

Our expert panelist will discuss how data can be a powerful weapon for problem-solving and run through real-world scenarios in which data has driven business success. During this panel, you will learn what to track, how to track it, and what it all means. Come with questions and meet fellow marketers.

Takeaways

• Get insight into vanity marketing metrics vs. effective marketing metrics
• Understand how to reduce uncertainty and recognize actionable data within your business
• Take away tools that'll help you improve at performance marketing fast