Intermediate Search Engine Optimization (SEO)

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Intermediate Search Engine Optimization (SEO)

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deeper dive into the world of SEO. You’ll learn how to start a search campaign, setting and measuring goals with analytics, tactical keyword research, and best practices for link building. This will be a hands on workshop, so a laptop is a must. Access to Google Analytics and Webmaster tools (Google Console) is highly recommended.

Takeaways

  • Discover how to start, implement, and measure a targeted search campaign.
  • Learn how to create a content framework that is engaging, linkable, and shareable.
  • Best practices for link building (including the formula for success).
  • Gain an understanding of technical and usability factors (UX) that affect SEO.

Prereqs & Preparation

Prerequisites: Students should have a basic understanding or experience with SEO and how search engines work.

Preparation: Please bring a laptop, this class will be hands on, as well as a couple of sentences that describe you, your current knowledge of SEO, and a practical objective you want to achieve after leaving the class.

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